9 years of persistency paid off nicely. My unconventional journey of Running a blog acquired rewarded with worldwide fame and recognition.
I’m the 1st place winner of ‘Worldwide search engine marketing Problem 2022’ by Serpzilla within the ‘Data’ class. Additionally gained the primary winner money prize of 700$. Ka-Ching!
Take a look at all the main points and the way I gained this search engine marketing competitors.
What’s Serpzilla?
Serpzilla is Cyprus, Europe based mostly on-line platform which specialize within the area of white hat hyperlink constructing. They’ve database of 1 billion pages of their arsenal to spice up your search engine marketing and SERP (Search Engine Outcomes Web page) rankings. Until now, numerous worldwide customers have positioned greater than 20 million backlinks by way of Serpzilla platform. They’re witnessing actual natural visitors by way of this hyperlink juice search engine marketing method.
Relying in your want, you possibly can go for particular period or perpetual backlink technique. The consumer will get 40+ metrics to analysis. Their automated technique of hyperlink placement and large stock in each potential area of interest space improve your productiveness. As per the relevancy of the undertaking, you possibly can take backlink from different classes – discussion board, Q&A websites, magazines, information portal, weblog and extra.
Worldwide search engine marketing Problem 2022 by Serpzilla
Serpzilla introduced the the search engine marketing competitors in two classes – Industrial and Data.
The participant has to create a undertaking with 10 key phrases and related URLs. The duty was to extend Google rankings of those 10 key phrases within the stipulated timeframe (10th October to fifteenth December 2022) utilizing numerous white hat search engine marketing strategies and instruments.
The scoring system was powerful, as a result of complexity of the key phrases was a significant component. So, you can’t win simply with low quantity search phrases (low hanging fruits). It’s important to use excessive competitors key phrases to extend you probabilities of profitable. By following this strict system, the search frequency was aligned to stage of competitors. Such sensible standards nullified an enormous chunk of entries and made the competitors far more elite.
Serpzilla additionally roped in numerous search engine marketing consultants. Their position was to guage the entries on numerous technical parameters and assist the individuals accordingly.
I took half on this Serpzilla search engine marketing competitors to study and develop. My weblog – The Digital Help – relies on Information. So, I chosen the ‘Data’ class.
How I do search engine marketing by myself?
I’ve been running a blog for the final 9 years. And the most important ‘search engine marketing lesson’ I realized all through this journey is: Don’t do search engine marketing in any respect.
Sounds loopy?
Sure. It’s.
It’s like unlearning all you may have realized from so-called ‘search engine marketing Gurus’ and ‘search engine marketing Mentors’.
Thoughts nicely, you don’t have to reinvent the wheel. You’ll want to see it from a unique paradigm and body of perspective. You’ll want to escape the large gamut of opinions and nil on an absolute level.
Did you really perceive the above paragraph? The reply is ‘No’. That is precisely what’s going to occur when you ‘write an article to do search engine marketing on it’.
So, the best way to write a search engine marketing optimized article?
The reply is, write it in a significant and easy narrative. As a result of, within the above talked about course of, you’ll revolve round all relatable data. You’ll cowl numerous features of it in a fluid language. You can too cite a quote or information and figures from an authority particular person / entity to ascertain the genuinity of your content material. In a single article, that you must remedy just one downside or query. Don’t attempt to make a blended bag of all the pieces. It should kill the essence of it.
Such a nature of content material creation will assist to have interaction your readers. You simply have to concentrate on 5 Ws (Who, What, When, The place, Why) and 1 H (How). This systematic strategy will routinely make an articulate piece of labor.
At all times bear in mind one factor. You’re writing for a human, not for an AI bot. It doesn’t matter how sturdy AI turns into in future, it can’t inculcate human emotions and feelings.
Placing all these items at core, I created and nurtured my weblog.
One of the best search engine marketing methods
As talked about earlier, the most important search engine marketing technique is to ‘discuss human’.
In case you observe the present development of textual content and voice search, we people are ‘speaking’ with machines / AI bots like they’re our human pals. The universe of Search Engines (Google, Bing, Yandex, DuckDuckGo, Baidu) and AI assistants (Siri, Alexa, Google Assistant, Cortana) are one in all most used instruments, unconsciously by us all.
If we’re on a highway, now we aren’t asking any human for instructions. We simply activate the GPS and observe it. Somewhat than studying a cumbersome e book, we desire watching tutorial movies to study one thing. Metaverse and Hyper Actuality are slowly and steadily increase, after some preliminary hiccups. Each these items are literally making you an excellent human to realize extra in much less time-frame.
So, one of the simplest ways to succeed in a bigger pool of viewers is by answering their questions in layman language. At all times use visually interesting photographs to draw extra customers. You also needs to use infographics and hyperlinks to different excessive authority web sites, that are the basics of search engine marketing. It should assist the reader to get extra data and fulfill his/her question.
There are two important issues on this whole area:
- Purchase new guests
- Retain outdated guests
In case you can crack the system for sustaining these two issues, you’re going to get an enormous visitors in your weblog and your subscribers will develop exponentially.
I’ll present you the best way to do it step-by-step with my case research articles.
Purchase new guests:
To attain it, write articles on ‘Trending subjects’. An in-depth article on newest trending subjects provides you with mammoth and real visitors. Following this technique rigorously, you make your model reliable. You’ll captivate others to observe you and your hyperlink constructing will develop tremendously.
Learn how to get trending subjects? Examine Google, Twitter, YouTube to get it in actual time. Reddit might be goldmine if you know the way to make use of it.
The recognition of such articles may be for a smaller period. However, it’ll make it easier to for positive in the long term. A few of such articles are as follows:
Inventory value of PhantomFX Studio acquired 229% revenue on IPO itemizing day
‘Chhota Bheem: Kung Fu Dhamaka 3D’ in Hindi: Indian Animation film from Inexperienced Gold Animation
Every thing that you must learn about RRR film – Half 1
How Livid 7 used Digital Paul Walker Physique Doubles and CGI : Nice VFX by WETA Digital Studio
Retain outdated guests:
The important thing to retaining outdated guests is to put in writing ‘Evergreen contents’. Because the title suggests, such articles have a perpetual life and search. These transcend geographic boundaries and age teams. Genres might be something – devices, expertise, enterprise, finance, way of life, advertising and marketing, schooling, profession and so forth.
By this time, that you must concentrate on the ache factors or challenges. Such an strategy will make it easier to to put in writing a prolonged and data based mostly article.
All that you must learn about Google My Enterprise Account
What’s the Finest time to Put up (schedules) on Instagram?
Pictures errors to keep away from
High 7 websites to obtain Excessive High quality VFX Inventory Footage
Interlinking is a should. It will increase ‘consumer periods’ and ‘web page on time’ elements, that are probably the most essential features of search engine marketing. You will need to do no less than one backlink in every publish to indicate relevance of the topic and improve bot crawling. One trick for you. Give interlink to your outdated publish. So, they’ll rank once more.
Progressively, it additionally builds ‘relevancy’ between numerous posts of your weblog. On the time of writing this text, I’ve 1K+ posts in ‘The Digital Help’ weblog. I carry on doing interlinking to make a correct funnel of knowledge circulate to have interaction customers.
Backlinking can also be a really essential issue. You want hyperlinks from excessive authority web sites to talk out loud about you. You want this ‘hyperlink juice’ to extend the rating of your weblog. And thoughts nicely, you want do-follow hyperlinks. No-follow hyperlinks may do good, however do-follow hyperlinks absolutely assist for development hacking.
There are a lot of methods to get backlinks. Some paid ones may take a heavy punch of your pockets. Some might be barter or free, relying on a mutual collaboration. You hate or find it irresistible, however you want it. I didn’t purchase any backlink to win this worldwide search engine marketing problem of Serpzilla.
A few of the different customary and white hat search engine marketing practices
Given under are some extra finest practices to observe. The extra you deal with, higher it’ll to rank greater in Google and obtain the Place Zero (P0).
- At all times write related content material
- Use SSL (Safe Sockets Layer) certificates
- Lower the web page load time
- Use higher internet hosting which ensures minimal downtime
- Correct use of H1, H2, H3 tags
- At all times use ‘Alt textual content’ for every photographs
- Use of Structured Knowledge for higher consumer expertise
- Add optimized photographs solely (jpg/png, non blurred, round or beneath 100 kb)
- Use bullet factors and numbering for sooner scanning of the textual content
- By no means do key phrase stuffing
- Use energy phrases in your headlines to draw customers
- Acceptable meta description and excerpt
- Use litter free internet structure
- Give no less than one backlink to any appropriate excessive authority web site
- Use precise information and figures to validate your ideas
- Write your personal voice
- By no means improve the phrase rely by placing irrelevant textual content contents
For sure, I preserve updating my approaches and writing format to make it simpler for the tip consumer. It’s a by no means ending studying course of. Such white hat search engine marketing strategies assist me to forestall hurt from each Google core replace. I at all times look for natural visitors and tries to steadiness the ratio of latest and returning guests.
To be in a distinct segment space or get diversified – it’s utterly your name. Primarily based on the success of your weblog and human feedback, that you must act upon. Concerning my weblog, I had began from the area of interest area of 3D Animation and VFX (Visible Results), however now I’m overlaying the big range of Media & Leisure industries, Enterprise, Schooling, Digital Advertising and marketing, search engine marketing, Profession, Know-how, AR & VR, Finance, Information and different associated.
Outcomes
That is the acid take a look at of the stated issues up to now to show myself within the Serpzilla’s Worldwide search engine marketing problem.
All through these 9 years, I stood nonetheless on my methods and search engine marketing strategies. To not point out, it was very onerous to succeed in the present stage.
It took an extended very long time, shook me a number of instances, made me disenchanted and defeated, my DA and PA went down, I burned my midnight oil to heal it and so forth. It’s exhausting to steadiness a full time job, household and running a blog – all collectively.
Ardour and Persistence are the 2 pillars which make my such unconventional running a blog journey profitable.
A few of the key highlights and achievements are as follows.
- To make it strong and genuine, I made it an formally registered model (®) with the Authorities of India’s Commerce Marks Act in 2018. It minimize down an enormous litter immediately.
- Mozar’s Notes: A vastly profitable sequence which relies on all newest developments of the AVGC (Animation, Visible Results, Gaming, Comics) trade.
- The weblog’s 70% to 80% visitors comes from Google Search.
- The Digital Help is the ‘Google Information’ accredited weblog.
- The weblog is featured in 60 Finest VFX Blogs and Web sites by Feedspot. It stands at twentieth place, Worldwide and 1st place, India.
- The weblog is acknowledged within the case research article of Finest Abroad Areas for Animation Internships: India by the Animation Profession Assessment web site.
- My interview is featured on Startup.information. It’s a Paris based mostly collaborative journal devoted to the promotion of startups – From a VFX Artist & Educator to a Media & Leisure Blogger
Winner of the Worldwide search engine marketing Problem 2022 – Amit Mozar
After all of the onerous work, now it’s the time of glory.
Serpzilla despatched me this certificates of accomplishment of the 1st place within the competitors. Liked to see ‘Amit Mozar’ and emblem of my weblog on it. Furthermore, they’ll ship the bodily print copy to me at India, all the way in which from Cyprus, Europe. Kudos to you guys!
This announcement additionally acquired shout out on Serpzilla’s official LinkedIn web page. Take a look at the screenshot.
So, preserve calm and do running a blog!
