ECD Brian McCauley and the design and movement staff at Taste make use of the idea of “nature as canvas” to visually unite the 2023 AICP Present, AICP Subsequent Awards, and AICP Submit Awards for The Affiliation of Unbiased Industrial Producers.
Brian McCauley: “We had been drawn to the concept of nature as canvas, the place the fantastic thing about the pure world could be molded and altered to create one thing new. So we got down to create flowers in 3D and use their surfaces as a transferring canvas to create one thing acquainted however distinctive; a brand new perspective.
“To set every present aside, we centered on daring, shiny, pop gradients for The AICP Present, on paint and pastels for The AICP Submit Awards, and on a extra graphical, techy search for The AICP Subsequent Awards.
“We had been drawn to the concept of nature as canvas, the place the fantastic thing about the pure world could be molded and altered to create one thing new.”
“After extensively researching flowers, fashions had been gathered and optimized for 15, for which customized UV Maps had been created. The RE:Map UV plugin allowed designers to previsualize textures which had been handed on to compositing after approval.
“For us to hit our deadline, it was crucial that RE:Map work completely – and it did. We rendered our textures at 4k and had been in a position to model every flower in After Results in distinctive methods for every present. Ultimately, we hand-painted 100 paint textures, scanned them into Photoshop, and animated each.
“Our listing of deliverables for this challenge was daunting: show-specific opening title and finish credit sequences; lengthy and brief sponsor reels for screenings on the Museum of Trendy Artwork (MoMA); show-specific decrease thirds and interstitials; and show-specific winners’ credit.”
Shopper: AICP
Manufacturing: Taste
Managing Director: Neal Cohen
EP: Kate Smith
Producer: Brittany Maddock
ECD: Brian McCauley
Affiliate Inventive Director: Brad Backofen, Colby Capes
AD: Mack Neaton
Movement Designer: Adam Kohr, Anastasiya Bulavkina, Dean Mosier, Erica Kim, Marly Koven, Matt Trudell
CGI Artist: Emily Berveiler, Thuc Nguyen
End Artist: Ryan Esboldt
Editorial: Cutters
EP: Heather Richardson
Producer: Brittany Maddock
Editor: Tom Brassil
Editor (Sponsor Reel): Nick Chiou
Assistant Editors: Ashley Smith, Leah Fishwick
Music/Sound Design/Combine: One other Nation
Managing Director: Tim Konn
EP: Louise Rider
Producers: Josh Hunnicutt, Darcy Diplacido
CD, Composer: Joe Philips
Audio Submit Supervisor, Sound Design: Jeremy Schemm
Mixer: Jordan Stalling & Logan Vines
Audio Assistant: Nora Strickstein
