Commencement season is an thrilling time for grads and their households; the commencement occasion invites come flooding in, grads are overcome with nervous pleasure, and their households are full of satisfaction. In 2022, it’s projected that over 3.8 million college students within the US alone are anticipated to graduate with a Bachelor’s, Affiliate’s, or Grasp’s diploma and one other 3 million college students are projected to graduate from highschool. Not solely are college students seeking to kick off their collegiate years with a decked-out dorm and model new laptop computer, members of the family are on the hunt for excellent reward to congratulate their grads.
Regardless of your trade, commencement season is a advertising alternative that you just gained’t wish to miss. Preserve studying for commencement advertising concepts that will help you attain latest grads and the individuals seeking to congratulate them with a present.
Making the case for commencement advertising
For a lot of entrepreneurs, commencement promoting isn’t on the radar. Commencement ceremonies normally happen from late Could to early June. Whereas the commencement ceremony season is pinned between Mom’s Day and Father’s Day, commencement events happen all all through the summer time into mid-August.
In keeping with the Nationwide Retail Federation, the quantity customers are keen to spend on commencement items continues to rise. In 2021, customers spent a mean of $119.44 on a single reward, and 2022’s whole spending is anticipated at $5.9 billion. Money continues to be essentially the most generally gifted merchandise, however reward playing cards, attire, and electronics are rising to the event.
Whereas different holidays are restricted to a single day, commencement season is, properly, a season. Although it’s finest to start out your advertising marketing campaign earlier than graduation day, you possibly can simply reuse content material and place it in between different summer time holidays when your calendar is empty.
You may inform a stronger story and present all of the ways in which your product will turn out to be useful for latest grads with video. Proceed studying for seven commencement video concepts and easy-to-use templates that will help you get began.
Commencement Advertising and marketing Concepts
1) Share the small print of commencement promos
Have a promo only for grads? Share it with the Promo Provide for Commencement template. This template is a good match for promotions any time all through the commencement season. Merely add your product pictures and customise the textual content to make it your individual.
youtube:https://www.youtube.com/watch?v=Ti910lx1BoA
USE THIS TEMPLATE
2) Say congrats to the category of ‘22
Construct up the anticipation for commencement day with footage of tassles turning and caps flying! The Class of 2022 template is straightforward to customise for an upcoming promotion. Make a robust enchantment with the highly effective music and commencement footage within the video then finish it with a congratulation, promo code, or hashtag out of your commencement advertising marketing campaign.
youtube:https://www.youtube.com/watch?v=Z2Ce297Uen0
USE THIS TEMPLATE
3) Develop your viewers with a grads-only giveaway
Giveaways are an effective way to succeed in a brand new viewers and enhance your engagement in a brief period of time. In keeping with a examine by Tailwind, “Instagram contests get 3.5 occasions as many likes and 64 occasions extra feedback on common than common posts.” Create a giveaway for latest grads and share the information with the Giveaway Provide template.
youtube:https://www.youtube.com/watch?v=9rrtX4DF49o
USE THIS TEMPLATE
4) Cease customers mid-scroll with a classy promo video
As graduates begin to gather all their commencement checks, seize their consideration with the Quick Fashionable Promo template. With vibrant colours, upbeat music, and loads of alternatives to share product photographs, this video will cease anybody mid-scroll. This video works properly in Instagram and Fb tales, TikTok, and Instagram Reels.
youtube:https://www.youtube.com/watch?v=5O05xhWlkBI
USE THIS TEMPLATE
5) Promote gift-worthy items for grads
Have a product that might make an ideal reward for a grad? Get extra eyes in your product with the Chunk-sized Product Intro template. Customise it together with your product pictures and movies and embrace a robust call-to-action so prospects can get their items in time for the grad occasion.
youtube:https://www.youtube.com/watch?v=LdOV9_3Evy4
USE THIS TEMPLATE
6) Inform your viewers about reward card choices
In 2021, reward playing cards have been the third hottest reward for latest grads. Use the Easy Reward Card Advert template to let your viewers find out about reward card choices and present all of the merchandise grads can buy with them.
youtube:https://www.youtube.com/watch?v=felG6t_MAsw
USE THIS TEMPLATE
7) Make your individual
Have one other concept in thoughts for the category of ‘22? Begin from scratch to make a video that’s 100% distinctive to you and your model. You may incorporate any of the themes from above whereas selecting the animations, colours, fonts, music, and transitions that finest inform your story. Click on the “Begin from scratch” button on the templates web page or watch the video beneath to start out creating from sq. one.
youtube:https://youtu.be/V0mWtATJlak
START FROM SCRATCH
Get began now
Whereas different manufacturers might overlook commencement season, there are many the explanation why it ought to take up area in your advertising calendar. With Animoto, you possibly can construct a commencement advertising technique that’s positive to seize the eye of latest grads and all their grad occasion invitees.
Try what different companies are doing this commencement season and share your movies in our Fb group, the Animoto Social Video Advertising and marketing Neighborhood.
MAKE A GRADUATION VIDEO
