Downy Pure Cotton takes audiences on a journey right into a smooth, dreamy cotton cloud world with its newest industrial.
PGOne’s Fluid workforce, who created the advert for Procter & Gamble’s main cloth conditioner model, turned to VFX specialists Heckler, drawing on its intensive craft animation and technical experience to deliver the magical Downy world to life.
The movie, which is at the moment working in Vietnam, incorporates a lady transported into the cotton cloud world because of Downy Pure Cotton. Starting with a smooth towel remodeling right into a cloud as she touches it, and ending along with her eagerly leaping into her mattress, anticipating the identical magic. Right here she sinks into smooth cozy folds of clouds the place her sheets was. A mattress of clouds now whimsically afloat in her condo, as she snugly falls asleep.
Heckler’s VFX workforce used Houdini and VDB modeling to create the clouds, which had been sculpted to seize the sense of softness of a white fluffy cloud within the sky. The animation was based mostly on small spheres that transfer round and work together with the lady, including to the sensation of a smooth cloth manufactured from clouds.
The interactions between the lady and the clouds had been achieved utilizing a mixture of simulation strategies and hand animation, making the cloud-balls transfer and react when she touches or jumps on them. The ultimate consequence was enhanced by intricate composite work, which created transitions and enhanced the sense of sunshine bouncing off the clouds, brightening the atmosphere.
Heckler’s artistic director Cody Amos, stated: “That is the form of job I actually like. The idea is good and kooky, and the objective was to create one thing you don’t see every single day; individuals floating round in clouds inside their condo. It’s additionally a technically difficult job. Reasonable wanting clouds that transfer and work together is a reasonably advanced FX process and a reasonably tough comp process too. It’s additionally difficult aesthetically, because the clouds wished to look each practical but in addition smooth and cottony. I feel what we ended up with is fairly cool. It seems to be actual but in addition surreal.”
Director Antony Redman added: “When you might have an actor interacting with CG, you simply need it to look actual on the finish of the job. Effectively, she falls onto a mattress that has become 1000’s of little clouds, and I purchase it fully. That’s all you possibly can ask from a put up home and it’s the very best reward I may give to the CG boffins at Heckler.”
Heckler’s government producer, Charu Menon added: “Our visible results workforce confronted a number of challenges in creating this world, together with designing the clouds and determining the dimensions. Whereas everybody has an thought of what clouds appear to be, usually the clouds we see are giant. After they’re seen shut up they’re far more misty. So because of this, we didn’t goal a practical scale, as a substitute specializing in capturing the sense of ‘softness’ you get when a cloud within the sky. We’re thrilled to have created an atmosphere which takes audiences on a journey to a world of clouds which can be as smooth and dreamy as their garments.”
