Selling your work and expertise will be difficult in a world the place you’re disputing consideration, not solely with different professionals and studios but in addition with different varieties of content material combined in between everybody’s feeds.
However don’t go considering the one solution to make a mark and be a focus for good shoppers is by going viral (or being showcased right here at Motionographer).
We’ve put collectively six tricks to strengthen your presence on social and artistic platforms that ought to enhance your possibilities of reaching higher shoppers as a Movement Designer, freelancer, or studio (…it really works on each degree of the spectrum)!
1. Consistency is essential
For the dreaded algorithms, consistency is important as a result of social and artistic platforms wish to hold you (and your viewers) all the time near them. That doesn’t imply it is advisable publish each hour of daily! Outline the times of the week you possibly can interact with every channel and check out sticking with them.
Some platforms already present you the very best moments to achieve your viewers, however as a rule of thumb, attempt to establish when your required viewers/shoppers usually tend to be scrolling by means of their feeds and on the lookout for inspiration/new expertise.
2. Be in every single place (however in a sensible manner).
Studying that you ought to be in every single place would possibly really feel actually scary, however keep on with us. You don’t have to create new, unique content material for each channel you wish to have. You additionally don’t should be on all of the platforms that exist. The important thing right here is to know the very best ones that suit your wants and repurpose/adapt your content material all through them.
On this model new article our Artistic Director, David Stone, shares all of the strategic advantaged of proudly owning the intelectual property of your animation tasks: https://t.co/lvKIlLzWfv pic.twitter.com/QR9KV1OJfC
— MOWE (@mowestudio) October 27, 2022
It’s vital to know that even when your viewers follows you throughout all of your platforms, they won’t obtain your content material with the identical frequency on every considered one of them. Make it simpler in your desired consumer to recollect you, and don’t be afraid to publish the identical content material in every single place.
3. Break in small items (and repeat).
Talking of repurposing content material, you possibly can have a number of items coming from one challenge. Realizing the way to break your creation into smaller chunks may also help you share extra details about it.
Speak concerning the dream job 😍
We have been invited to companion with the crew at Dynamic Dynosaur to carry this historic reminiscence to life as soon as extra for @fender especial version of George Harrison’s Iconic Rosewood Telecaster.
Study extra about this challenge: https://t.co/wprFCQOnJp pic.twitter.com/FKOzSwjYCR
— MOWE (@mowestudio) April 18, 2022
Your viewers could not see all your posts on all of the platforms they comply with you on. In the identical manner, they may solely be reached by a few of the posts from the identical challenge.
There’s no hurt in reposting a challenge sometimes to attempt to attain those who didn’t have the chance to see that work.
Who else is beginning the week feeling like a rock star? 🤘 pic.twitter.com/NZbyCsaEiC
— MOWE (@mowestudio) Might 30, 2022
4. Share your experience but in addition your values.
You would possibly already know that sharing your inventive and strategic processes may also help reinforce your experience and skills to your prospects and viewers.
Behind-the-scenes (BTS) and work-in-progress (WIPs) are an effective way to indicate your expertise and convey your viewers nearer to you because it brings a extra human contact to your content material.
This alone may also help shoppers perceive if you’re a very good match for an upcoming challenge. However sharing your values and beliefs is as vital as sharing your skills. These can create a strong natural filter that brings audiences which can be aligned together with your ethics nearer to you.
5. Doc (don’t simply create).
You don’t want to limit your social media presence to solely posting completely finalized tasks.
The key to preserving consistency (with out going loopy by spending lots of time on only a single publish) is to doc as you do it.
File your display screen, take photographs, discuss what you’re doing – whereas doing it – and the entire “social media sharing” turns into lighter and rather more rewarding because it’s simpler for others to narrate and be a part of the dialog and expectation of what you’re constructing.
6. Don’t neglect to community
Like every other social scenario, digital platforms are a solution to get to know new individuals and make contacts. Generally you solely have to work together with friends and potential shoppers, and also you keep or create relationships by means of feedback and reactions.
Take a while to verify what individuals in your business are discussing on social and artistic platforms, and be a part of the dialog at any time when you’ve gotten one thing related to share or once you wish to study extra a couple of subject. Constructing the behavior of interacting with the inventive group may also help you grow to be a top-of-mind skilled amongst friends and prospects.
In the end, a powerful presence on digital platforms depends on persistently speaking your expertise and values and all the time being open to new relationships. Begin small, step-by-step, and with time you’ll construct relevancy and connection to individuals which can be on the lookout for somebody identical to you.
