Platige Picture contributed 2D and 3D animation, VFX, and colour correction in post-production on the brand new international promoting marketing campaign spot for males’s beauty model AXE. The Polish studio’s American group, which has been working within the U.S. for over a yr, landed the industrial.
Utilizing numerous animation methods, the studio transferred the company and director’s out-of-the-box imaginative and prescient from textual content to display.
“You simply can’t cease gazing it,” shared Artwork/VFX supervisor Bartosz Krasicki. “It’s as a consequence of its colourful and dynamic design but in addition to quite a lot of animation methods used to make it occur. To appreciate all of the concepts within the transient, we utilized all attainable pc graphics methods from conventional 2D graphics to advanced 3D animation.”
American musician, movie director, and YouTuber Mike Diva directed the industrial. The Platige Picture group included Krasicki and producer Sonia Marcinkowska. One of many key personalities showing within the spot is the favored rapper Lil Child.
“It was a novel mission because the shopper was very open to our concepts,” added Marcinkowska. “Due to our intensive expertise, we had been in a position to provide many fascinating options. This freedom whereas working has introduced nice outcomes.”
A person in a goat masks, mechanical tigers, a determine with 4 palms, and dancing animals transferring from the fantasy to the actual world are simply a number of the revolutionary visuals seen within the G.O.A.T. Mall – AXE spot.
Test it out:
Supply: Platige Picture
Debbie Diamond Sarto is information editor at Animation World Community.
