Commissioned by Ogilvy London to create the content material for Nokia’s rebranding launch, RedStrings Productions in Cape City, South Africa, constructs a “huge world of exponential development and amplification.”
RedStrings EP Liza Uys: “We wished our scenes to construct in a means that expresses amplification, which meant that we might have many small components that develop from the earlier half, finally amplifying into a big complicated ecosystem.
“Alongside the way in which we characteristic close-ups, so every half wanted to have intricate photorealistic element which is clear when seen from shut. This required very strong software program which might maintain up so many detailed parts, all animating in a single lengthy scene.
“Houdini was the plain alternative because it follows a procedural course of whereby you’ll be able to multiply many parts at a time and you’ve got nice management over how the weather work together and interrelate with one another even inside a heavy scene.
“We used RedShift as rendering software program to get the very best lighting and the precise stylized, hyper-real look of the movie. The ultimate compositing and grading touches had been key to making sure the general look, many colours, and parts tie in collectively superbly.”
Consumer: Nokia
Company: Ogilvy London
Manufacturing: RedStrings Productions
EP: Liza Uys
ECD: Candice Wainwright
Manufacturing Administration: Reinette Du Toit, Christelle Wiese
CGI Supervisor: Adrian Berghof, Peter Hoehsl, Arri Renscke
CGI Animator: Harold Courchay, Rob Pita, Arri Renscke & Lung Animation, Simon Fiedler, Dennis Tiege, Bastian J Schiffer, Janique Viljoen
Pitch Storyboard: Nicolas Rix
Edit/Ultimate Grade: Candice Wainwright
Consultant Company: Bernstein & Andruili
Music/Sound design: Matthew Dickinson
Voice Over: Natasha Loring
Voice Company: APM
Recording Company: WeLoveJam
