Within the first of an upcoming collection of advertisements, the planet’s best-known peanut butter cup urges you to comply with these secret cravings to fill issues with peanut butter – and what higher place to begin than a chocolate stiletto?
From the group at Mom London: “On this new marketing campaign for Reese’s, we’re exploring the underreported psychological urge to place peanut butter in stuff. Our purpose is to assist individuals perceive that this is quite common and really regular and really pleasant. Particularly when that stuff is chocolate.
“Now we have constructed a peanut butter machine and will probably be filling as many issues as potential with peanut butter over the approaching 12 months with the marketing campaign spanning TV, OOH and social.”
Shopper: The Hershey Firm
Company: Mom
Manufacturing: ManvsMachine
VO: Henry Parker
