Branding your self typically appears like a virtually unattainable activity, so it’s no shock that our present emblem and model look stayed constant for a lot of lengthy years. However as a designer it’s laborious to withstand the urge to tinker with a emblem right here and a coloration palette there, so so we’re proud to lastly unveil a brand new search for DKNG. Our objective was maintain with the refresh minimal and to stay with what we’d already established in our purple and white sq. motif. Nevertheless we needed to lean additional into customized lettering and a barely retro vibe, aiming to go with the childhood nostalgia that we attempt to obtain with a lot of our work.
The brand new emblem system can also be designed to be extra modular with particular variations for giant and small scale use circumstances, single line and stacked variations of the emblem, and choices with and with out containers and supplemental sq. icon. The brand new system has already been rather more purposeful for us and we sit up for making an attempt it out in new enjoyable purposes like merch, new occasion signage, and normal DKNG swag. Try just a few of our early makes use of and experimentation beneath.
