Director Kobi Vogman in Israel: “When the shopper first approached me to direct a product video for Wordtune, they wished the principle character to be an previous analog typewriter, and so they additionally wished to make an ‘lovable’ video.”
“Nonetheless, as the principle concept behind AI21Labs is to create AI instruments for the good thing about humankind and never instruments that make the human ingredient unneeded, my first suggestion was that making a machine come to life will create the other impression.
“So we had to consider a distinct strategy. As the first customers of Wordtune are teachers and professionals, we developed an idea utilizing a human-like animal and a author’s commonest downside, author’s block. We tried completely different animals, and the one which labored greatest was a cat – a complicated animal, however most of all, cats are tremendous cute!
“The problem was time. We had a decent deadline of seven weeks to provide every part from scratch, the script, character and set design, storyboards, and so forth. By working across the clock and constructing a exact 3D animatic that demos the lighting, appearing, and digicam actions, we completed proper on time.”
Watch the 3D animatic:
Watch the time-lapse BTS:
Shopper: AI21Labs
Product and Advertising lead: Amos Meron
Director: Kobi Vogman
Producer: Omer Ben-David
Cinematographer: Omri Barzilai
Editor: Aviv Cohen
Artwork Director: Liran Koren
Lead Animator: Liron Narunsky
Idea Artist/Character Designer: Tom Apfel
Puppet Maker: Moria Koren
Artwork Assistants: Liron Narunsky, Shany Dahan
Movement Designer: Ran Daskal, Gur Margalit
Compositor: Ofeq Shemer
Colour Grading: Kobi Vogman
Manufacturing Assistant: Alon Avidar
Runner: Ofer Holan
Sound Designer: Noam Ofir
Sound Recording: Lenny Cohen
VO: Damon Webb
Cat Voices: Liron Narunsky
