From the discharge:
Glen Taylor, ex-CEO and founding father of Taylor James, has launched AlongSide International, a advertising and marketing manufacturing collective embracing new applied sciences, starting with the acquisition of design and animation studio, Bonfire.
Specializing in character animation, movement graphics, flame work and blended media CGI, Bonfire matches completely with Glen’s ambitions of uniting companies to unlock the facility of expertise, as AI toolsets and Unreal options start to take maintain. Bonfire is the primary in a collection of acquisitions that may make up the future-facing collective of leading edge companies
Talking on this new enterprise, Glen feedback “AlongSide International is a collective of artistic companies that are altering the world of manufacturing. We imagine the way forward for manufacturing is pushed by the convergence of recent applied sciences, elite artistic considering, and types who’re excited to embrace game-changing alternatives. We’re dedicated to implementing new manufacturing applied sciences resembling computer-generated pipelines into manufacturers to make content material creation higher, quicker and extra tailor-made than ever earlier than.”
Glen sees Bonfire, which focuses on character animation, movement graphics, flame work and blended media CGI, as a core set of expertise becoming a member of the collective. He feedback “Bonfire’s dedication to staying forward of the curve makes it the proper match, and collectively we’ll take cost of a quickly evolving panorama”.
The funding in Bonfire displays Glen’s ambition to gather one of the best artistic companies in manufacturing and unite them to unlock the facility of expertise. He foresees a momentous time for manufacturing as AI toolsets and Unreal options start to take maintain. He believes the way forward for advertising and marketing energy is held in distinctive companies harnessing this expertise, usually pushed by younger, free thinkers who can thrive beneath the steerage and nurture of AlongSide’s collective expertise.
As Glen takes over as CEO of Bonfire, he might be joined by Managing Director and main Inventive Technologist Brendan O’Neil on plenty of different ventures inside AlongSide. Aron Baxter might be stepping again from possession however staying on as Inventive Director, whereas former Accomplice and Managing Director Jason Mayo might be leaving the business to pursue exterior ardour tasks. Jason feedback on the acquisition, “Bonfire in addition to our purchasers has all the time been my primary precedence. Realizing Glen and his workforce might be stepping in provides me nice confidence that Bonfire might be taken to the subsequent stage”. Gene Nazarov and Mike Seabrooke will stay of their respective roles of Inventive Director and Head of Manufacturing, and Scott Pryor will be part of as Government Producer.
Over the subsequent months, AlongSide International will unveil a number of additional developments in its plan to revolutionise digital content material creation and unlock manufacturers’ potential by means of progressive, centralised CAD workflows and market-disrupting manufacturing applied sciences. Watch this area.
