The lengthy and revolutionary historical past of Channel 4 branding reached an apex of kinds this week with the discharge of 5 detail-packed broadcast IDs assembled from 25 looping scenes created by 17 impartial creatives, artists, and filmmakers.
Constructed with a mixture of live-action, animation, and full CG, the scenes have been developed from an open temporary inviting creators to interpret one in all 5 themes: Identification, The Land, System, Launch, and Love. Curated from over 500 preliminary concepts, completed scenes are unified by the repeating digicam transfer, the dice motif, and the Channel 4 emblem.
Designed to “authentically replicate life in fashionable Britain”, the IDs have been created by Channel 4’s in-house inventive company 4creative in collaboration with London prodco’s Artwork Follow and Love Tune, with London CG specialists Optical Arts producing 5 of the loops.
Filmed throughout 4 studio days and 4 days on location in and round Glasgow, the IDs symbolize “the broadcaster’s values and public service remit to take inventive dangers, encourage change, champion unheard voices, and rejoice the variety of the UK.”
Shopper: Channel 4
Company: 4Creative
Manufacturing: Artwork Follow, Love Tune, Optical Arts
Author/narrator: John Joseph Holt
