What do nude pickleball gamers and nosy toilet neighbors should do with managing diabetes?
Intuity Medical, Inc., a medical expertise firm with the mission to simplify diabetes administration, and inventive and media company of file, Cutwater, with places of work in San Francisco and New York Metropolis, have collaborated collectively to launch an all-new model platform and nationwide marketing campaign.
The model platform, “You’re Good to Pogo”, brings to life a greater various for staying on high of your glucose ranges, wherever you select. Many individuals can really feel self-conscious about checking their blood sugar ranges if there are others round, in order that they unnecessarily excuse themselves from the second, simply to check in probably the most uncomfortable locations. Now, they’ll discreetly check on-the-go with the push of a button – due to Intuity Medical’s signature innovation, the POGO Automated®.
The marketing campaign is pushed by two spots and marks the primary vital advertising push for the POGO Automated. “Pickleball” units up a mockumentary interview with those that would really feel probably the most uncomfortable carrying a glucose sensor, or something, on their our bodies – a pair of naturist pickleballers.
“Rest room” is one other mockumentary with somebody who was spending a lot time testing in cramped toilet stalls, they needed to begin making some modifications. The items have been directed by Hank Perlman of award-winning manufacturing firm Hungry Man, who led editorial as properly. The VFX, colour, and blend was spearheaded by Brickyard VFX, Royal Muster, and Lime Studios respectively.
The work follows Intuity Medical appointing Cutwater the artistic and media company of file title. The enterprise was gained earlier this 12 months after a complete overview.
“The POGO Automated isn’t a typical blood glucose monitor, so the marketing campaign work shouldn’t be typical both”, explains Cutwater Founder and CCO Chuck McBride. “And by utilizing the identify in a intelligent method, we’re assured they gained’t confuse POGO Automated with some other model.”
Intuity Medical Vice President of Advertising and marketing, Dave Yamauchi, provides, “One in ten persons are recognized with diabetes, and the conversations round this neighborhood don’t focus sufficient on the selection of discretion. Intuity Medical is dedicated to supporting these with and managing diabetes. The POGO Automated’s One-Step™ profit is a less complicated various to conventional Blood Glucose Monitoring and noticeable Steady Glucose Monitoring units. We chosen Cutwater as our company of file for the reason that management staff shared the identical ardour of reinforcing our ongoing mission and product differentiation inside our advertising efforts. For the reason that all-in-one providing doesn’t match squarely inside glucose monitoring conventions, the route needed to be distinctive and problem these norms.”
The media technique boasts a sturdy purchase throughout nationwide digital, social, show, and search platforms. Companions embody main names, resembling YouTube, Hulu, Paramount+, ESPN, and Peacock. The content material will probably be supported by an influencer program together with branded supplies for healthcare suppliers and professionals. In accordance with Cutwater Head of Media and Communications Lizzy Ryan, “We’re taking a full funnel method from consciousness to schooling to conversion. Our targets are individuals with diabetes, caregivers researching accessible administration plans, in addition to the healthcare suppliers who deal with them. The belongings will reside all through paid, owned, and earned channels, and I’m desperate to see the short-term and long-term impression.”
Go to GoodtoPogo.com to get your fingers on a POGO Automated and study extra concerning the monitor that’s altering diabetes administration.
Credit:
Consumer: Intuity Medical
VP of Advertising and marketing: Dave Yamauchi
Advertising and marketing Guide: Tamara Bayne
Senior Director IT: Praveen Chopra
Advertising and marketing Supervisor: Bridgett Marion
Director of Buyer Expertise: Kim Panos
Company: Cutwater
Founder & Chief Artistic Officer: Chuck McBride
Principal & President: Christian Hughes
Artistic Director: Amy Su
Copywriter: Mike Ennen
Senior Artwork Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Artwork Director: Emma Shepler
Government Producer: Doug Stivers
Strategist: Uma Mantravadi
Director of Artistic Technique & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Advertising and marketing Supervisor: Juliana Rios
Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette
Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Government: Justin Koerner
Undertaking Supervisor: Ana Elejalde
Manufacturing: Hungry Man
Director: Hank Perlman
Government Producer / Managing Accomplice: Caleb Dewart
Head of Manufacturing: Franchesca McDowell
Producer: Matt O’Shea
Director of Pictures: Adam Beckman
Manufacturing Designer: Latisha Duarte
Editorial: Hungry Man
Editor: Mike Feldman
Put up / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt
Put up / Colour: Royal Muster
Government Producer: Thatcher Peterson
Colorist: Gregory Reese
Put up / Combine: Lime Studios
Mixer: Tom Paolantonio
About Cutwater:
Cutwater is an unbiased artistic and media company with places of work in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and extra. https://www.cutwateragency.com/
About Intuity Medical, Inc.:
Intuity Medical, Inc. is a commercial-stage medical expertise firm targeted on creating revolutionary options to enhance the well being and high quality of life of individuals with diabetes. Headquartered in Fremont, California, the corporate strives to simplify diabetes administration and was based with the mission of constructing life with diabetes simpler. Intuity Medical’s POGO Automated® Blood Glucose Monitoring System is the one FDA-cleared computerized blood glucose monitoring system that lances and collects blood in only one step with 10-test cartridge expertise, ending the necessity to individually load lancets and check strips (as required by different blood glucose meters). POGO Automated delivers a a lot simplified and discreet blood glucose testing expertise that’s much less disruptive to the on a regular basis lives of individuals with diabetes. To study extra, please go to GoodtoPogo.com
