Video is in all places. It has grown in reputation at a gradual tempo for years. Then, after the pandemic and the rise of distant work, it exploded.
Entrepreneurs have lengthy used video to promote to and have interaction with on-line audiences. Then in 2022, video staked its declare in departments all through the group, not simply advertising.
We surveyed Animoto customers from 400 completely different U.S. companies to see how they use video of their day-to-day work. What we discovered is that regardless that video creation was not a proper accountability of their roles, they have been creating movies to speak.
On this shareable infographic, you’ll be taught the highest 5 video tendencies for companies in 2023. Then, you scroll to the underside for an in-depth take a look at these tendencies and suggestions to enhance your office communications with video.
High enterprise video tendencies of 2023: Deep dive
As we noticed within the infographic above, we’re residing in a video-first world. Once we need a good giggle, we watch TikTok and YouTube movies. When we have to be taught a brand new talent, from crocheting to automobile repairs, all we have now to do is press play and begin studying at our personal tempo. Once we need to join with our family members world wide, we hop on video calls.
It’s no marvel that profitable companies use video all through the group as properly.
Click on the hyperlinks under to be taught extra about who is creating movies at the moment, the sorts of movies they’re creating, how they leverage video, the place they share them, and what challenges they face.
- Who’s creating movies?
- What sorts of movies are companies making?
- How are companies utilizing video?
- The place are companies sharing movies?
- What’s the largest problem to creating movies?
Who’s creating movies? {#who}
The highest 5 departments creating and utilizing video are:
- Advertising
- Gross sales
- Human Assets
- Operations
- Buyer Assist
For years, video has been the go-to device for entrepreneurs. It’s one of the best ways to interact on-line audiences, develop social followings, and convert viewers into consumers. In reality, video has lengthy had the finest ROI for entrepreneurs promoting their enterprise.
This remained true in 2022 and entrepreneurs have been nonetheless the highest division utilizing and creating movies of their roles. However they definitely weren’t the one ones leveraging video of their roles. Video is now not simply a social media device. Throughout the group, departments are utilizing video to enhance office communications.
Salespeople are creating customized movies for each stage of the gross sales cycle. Human Assets and Operations groups are additionally utilizing video for all the pieces from worker onboarding to on a regular basis bulletins. Even Buyer Assist groups are incorporating movies into their communications to help and retain shoppers.
People in these departments and roles all confronted an identical problem: How can we be certain our messages are heard and remembered? Throughout the board, the reply was video.
What sorts of movies are companies making? {#varieties}
Coaching Movies have been the #1 type of video made by companies
Adopted by:
- Displays
- Social Media
- Web site content material
- Promoting
- Recruiting and Worker Onboarding
At the moment, companies use video to show and educate their groups in a extra participating and memorable manner. Opposite to earlier years the place advertising movies reigned supreme, in 2022, the most typical movies made by companies have been coaching movies.
With out on-demand coaching movies, whole groups and organizations needed to collect for prolonged, and let’s face it, stale, Zoom conferences. For all of the area these conferences took up on staff’ calendars, the messages have been typically forgotten.
That’s why many organizations began creating their very own coaching movies that clients and staff alike may watch at their very own tempo. These movies have been way more participating than conventional stay video conferences and allowed viewers to pause and resume at their leisure. These components helped trainers to extend info retention, completion, and compliance charges.
Equally, when different departments had vital info that they didn’t need to go unheard, they turned to asynchronous video! Gross sales groups created shows, prospecting movies, follow-up movies, demos, and even profitable consumer onboardings.
Entrepreneurs continued to make the most of video throughout social media, on their web sites, and in on-line advertisements to nice success.
Each time there was an open function to fill or a brand new rent to welcome, HR groups created movies too!
How are companies utilizing video? {#how}
Firms say that crucial methods they use video are:
- Coaching and onboarding new crew members
- Advertising to new clients
- Participating with current clients
As soon as once more, coaching got here out on prime. Advertising was once the final word use case for video. These days, video is used to assist achieve and retain the eye of any viewers, each internally and externally.
Not like different mediums, movies help you present and inform precisely what your viewers must know. Display screen recordings assist minimize down on backwards and forwards communications by exhibiting your viewers precisely what they should see. In the meantime, webcam recordings assist groups create extra private connections with staff and clients alike.
From finish to finish, entrepreneurs used video to interact and entice their audiences. Video advertisements weren’t the one video that obtained a exercise. In 2022, entrepreneurs created all sorts of movies to retain their shoppers with useful content material.
The place are companies sharing movies? {#the place}
The highest three locations the place companies share their movies are:
- On their web sites
- In conferences
- In inside shows
So, the place are all these newly-made movies going? Not simply on social media! In 2022, movies have been shared on corporations’ web sites greater than every other vacation spot.
Touchdown pages with movies get ~41% extra site visitors from search than these with out. Web site movies additionally assist maintain guests there longer, thus lowering bounce charges and boosting search engine optimization worth. We additionally know that buyers rated video the #1 most useful type of content material when purchasing on-line. All of those components make firm web sites a primary spot for video.
Moreover, two of the highest three locations for video have been inside. And for good motive! After three regular years of distant work, Zoom burnout caught as much as us. As an answer, companies turned to asynchronous video to assist minimize down on prolonged emails and conferences. They created movies to current compelling info in a manner that engaged and resonated with their audiences, each distant and in-person.
In 2023, you possibly can anticipate to see much more video content material on-line and in our day-to-day communications.
What’s the largest problem to creating movies? {#problem}
The #1 problem to creating movies is developing with an concept.
Lastly, we wished to know what challenges companies face in relation to creating movies. Because it seems, it’s not an absence of time, enthusiasm, or know-how. It’s an absence of concepts.
Fortunately, there’s loads of inspiration to go round! You simply need to know the place to look.
You don’t have to begin from sq. one. For starters, take a look at the content material you’ve already created. Repurposing current content material requires fewer assets but has simply as a lot potential to make an affect. Webinars, blogs, whitepapers, testimonials, infographics, and extra can all be became bite-sized movies.
Engines like google and social media can be a supply of inspiration. You’d be stunned at what number of outcomes search phrases like “Valentine’s Day video concepts” and “video presentation concepts” flip up.
You may even look to opponents to see what sort of content material they’re creating and the way you are able to do it higher. However most significantly, don’t overthink it. Step one is at all times the toughest. However when you get the ball rolling, you’ll uncover a world of recent concepts for video.
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Don’t let these video tendencies go you by. Interact your viewers and strengthen your groups with video.
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