CATEGORY: TV / STREAMING > PROMO
CATEGORY DESCRIPTION
A single spot prominently that includes movement design created to advertise a tv or streaming present
PROJECT DESCRIPTION
The People melds excessive stakes espionage with lethal spy craft and taut psychological drama. Morality, loyalty and deeply emotional inner conflicts dominate the story. However what units the collection aside is the portrayal of Philip and Elizabeth, who battle to reconcile a lifetime of secrets and techniques and deception whereas attempting to boost and defend their household.
This live-action promo for the present’s fifth season makes use of the interval spy-thriller trope of ‘shedding the proof’ as a strategy to visualize the fractured personalities of the couple. They’re actually tearing themselves aside… or are their lives now so intertwined that they’ll by no means separated once more?
The community wished graphic and visible ideas that allowed them to characteristic quotes and accolades in new methods. Our spot wanted to be customizable to permit for updates as evaluations for the brand new season rolled in. We constructed an After Results toolkit that allowed the 2 quotes within the spot to be straightforward up to date and tracked into the live-action again plates.
CREDITS
Directed by Block & Deal with
Adam Gault – Inventive Director, Lead Design/Editorial
Ted Kotsaftis – Inventive Director, Lead Design/Animation
Michael Neithardt – Govt Producer
Megan Anderson – Producer
David Hobizal – Designer, Editor
Rachael Park – Designer
Gung-Kai Koo – Design Assistant
Alex Mariscal – Design Assistant
Idea by Timothy Haldeen, Gordon Waltho
Consumer: FX Networks
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Stephanie Gibbons – President, Inventive, Technique & Digital, Multi-Platform Advertising and marketing
John Varvi – EVP, Inventive, Content material & Technique
Steve Viola – SVP, Movement & Digital Design
Albert Romero – VP, Movement & Digital Design
Andre Carbonari – Inventive Director, Movement & Digital Design
Dara Barton – VP Manufacturing, Movement & Digital Design
