The most recent collab between Austin studio PROPER and out of doors gear maker YETI is an action-packed full-CG effort showcasing simply how everything-proof and nearly indestructible the model’s GoBox onerous case actually is.
PROPER CD Chapman Bullock: “YETI needed to pack loads into this spot visually, and that took an excellent little bit of game-planning early on. They principally needed to point out the GoBox falling down an avalanche, shifting by means of the water, and crashing by means of ice, snow, and filth so as to display this product is almost indestructible.
“Arising with a technique to transfer by means of all of those intense sequences seamlessly whereas additionally displaying off the performance of the product was undoubtedly a problem.
“Constructing out transitions from location to location and from season to season was difficult — with out onerous cuts, you’re concurrently altering skies, terrains, and even a way of temperature with out the attention noticing.”
“Since YETI is ‘Constructed for the Wild’, we pulled the atmosphere inspiration from out West. As we journey by means of New Mexico, Colorado, and Wyoming, we additionally present a change within the seasons, capturing the product’s true versatility.
“Constructing out transitions from location to location and in addition from season to season was difficult — with out onerous cuts, you’re concurrently altering skies, terrains, and even a way of temperature with out the attention noticing. We performed round with a bunch of various edits early on to determine one of the best ways to maintain viewers current within the motion.
“Water in an animated spot like that is all the time a technical problem. I discover it extraordinarily tough to get fluid simulations to look actually good, particularly if you find yourself going from this harsh desert panorama to a cool underwater scene. Our CG lead Lars is one of the best at these setups and nailed it.
“Sound Design is all the time one of the subjective elements of a manufacturing. I introduced Zelig on in the course of the animatic section so that they had time to get the suitable composition, they usually nailed an unique monitor all of us liked. I’m an enormous fan of Zelig and I used to be stoked to have them concerned.”
Consumer: YETI
Director: Paulie Dery, Ginny Golden
Producer: Arlo Rosner
Manufacturing: PROPER
Artistic Director: Chapman Bullock
CG Lead/AD: Lars Snelders
Generalist: Tommy Jansen
Audio: Zelig Sound
