At the moment’s present is about enterprise technique and branding.
Our caller for right now, Bob is constructing out a web site for his drone enterprise. And whereas he primarily focuses on the development trade, Bob is questioning if he ought to goal different verticals as effectively.
Is it higher to go broad? Or is it higher to area of interest down and focus simply in your core ability? On right now’s present, we focus on the professionals (and cons) of going broad and providing a spread of providers.
Paul and Rob draw from their in depth expertise and share some glorious branding ideas to assist Bob out. This can be a present you do not need to overlook. Take pleasure in!
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Timestamps
- [01:30]Our sponsor for right now is our upcoming 3D interactive modeling class
- [02:13]At the moment’s query is about enterprise technique and branding
- [03:46]Is there any danger to being a jack of all trades?
- [07:06]Branding methods and constructing a conversion-focused web site
- [09:35]Determining your area of interest and constructing your core experience
- [12:34]Your distinctive promoting proposition and why it is best to by no means compete on the premise of value
- [13:05]Don’t neglect to take a look at our upcoming gross sales class
