The Workforce at Cairo VFX store Monkeys circled 100+ photographs in simply 12 days for this knockout spot directed by Ahmed Hussein at ASAP Productions for First Abu Dhabi Financial institution (FAB) and their sponsorship of Egyptian soccer membership Al Ahly.
Monkeys co-founder Mahmoud Ghali: “Our objective with this movie was to make athletes from totally different sports activities look like enjoying their unique sport however within the guidelines of soccer – utilizing their head and legs solely. We select to make the athletes carry out with out balls after which create the balls in CG.
“The second problem we had was the variety of sports activities we needed to cowl and the correct directing of non-football gamers to behave with no ball in a approach that seemed bodily right and coordinated with the CG balls. We labored intently with director Ahmed Hussein by rounds of rehearsals and exams till we had a good suggestion of the right timing and punctiliously choreographed actions.
“The quick tempo and free digicam strikes added one other layer of complexity, generally too quick and too shut. Director of Images Kamal Samy shot the advert utilizing an Arri Alexa and an iPhone – precisely including CG components to such footage was undoubtedly a problem.
“The second problem we had was the variety of sports activities we needed to cowl and the correct directing of non-football gamers to behave with no ball in a approach that seemed bodily right and coordinated with the CG balls.”
“Then got here the offline edit, a two-minute reduce of athletes enjoying on empty. We needed to ship 100 completed photographs in a really tight deadline of 12 working days, the staff needed to be critically environment friendly to make it occur.
“The manufacturing course of began with onset supervision with survey information handed to the staff at Monkeys, who created monitoring information for every shot, structure recordsdata, animation recordsdata, and lighting recordsdata.
“By way of software program, Foundry Katana and Nuke have been an important a part of the method, we may effectively deal with sequences for lighting and change between totally different lighting and lookdev setups so we have been in a position to do rounds of suggestions and enhancements successfully on a giant variety of photographs.
“In the long run, clean concord and communication between the company, the manufacturing firm, the director, and the Monkeys led to a profitable supply. The sequences look visually convincing and thrilling though the strikes and stunts are exaggerated, and the advert left an impression on viewers in the course of the newest Ramadan season.”
Shopper: FAB
Inventive Company: KAIRO for Concepts
Manufacturing Firm: ASAP Productions
Director: Ahmed Hussein
DP: Kamal Samy
VFX: Monkeys
Workforce: Mahmoud Ghali, Youssef Ghali, Ahmed Ghali, Ali Ghali, Nouran Farag, Ahmed Saad, Mohamed Mamdooh, Mohammed Magdy, Salah Magdy, Omar Magdy, Karim Hassanein
