Andrew Milner, EP/accomplice at London movement design studio Alchemy: “After seeing some spec work we’d performed, City Outfitters acquired in contact with us to assist launch their New Stability 2002 sneaker assortment.
“The transient was thrilling as they wished us to create three quick movies that purchased to life the consolation and aesthetic of the 2002 assortment in a means we thought was visually fascinating and interesting. In response, we developed the idea of an infinite loop of a rotating New Stability playground.
“Inside this playground, we see totally different variations of the shoe interacting with totally different objects and equipment designed to reveal the shoe’s consolation and sturdiness. Paired with a putting pastel coloration palette these animations are value watching many times as you see totally different parts and options inside the loop.”
Shopper: City Outfitters, New Stability
Manufacturing: Alchemy
