Almanac is considered one of our favourite shoppers, and we have designed near 100 totally different beer labels throughout our time working with the bay space brewery, however by far their hottest beers are these of their year-round core line, together with their flagship LOVE IPA. So we had been excited to have the ability to take a recent have a look at the model packaging a number of years after our preliminary designs hit the cabinets. The route from Damian, Almanac’s CEO for the model refresh was simplicity. How might we retain the model fairness already established by Almanac’s prospects familiarity with their hottest beers, whereas on the identical time up to date, simplifying, and transferring in a cleaner, bolder route. The ultimate end result was a design which may not be drastically totally different to the informal observer, however all components of the label have been touched to trim down the variety of fonts, colours, and extraneous components concerned. The undertaking wouldn’t have been full with out the stellar lettering work of Erik Marinovich, who additionally refreshed the wordmark he initially created for Almanac, now with a easy and silky clear replace. The launch of the brand new core line can be accompanied by the at all times good stop-motion animation work of Jenna Wallace. Try the brand new Almanac core beers in a retailer close to you, and keep tuned for future updates to the remainder of Almanac’s choices.
Cease Movement Animation
