From the group at Hello-Lo Studio in LA: “MTV invited Bruna Imai, the artistic director of Hello-Lo, together with different artists from world wide, to create a spot for the Worldwide Girls’s Day Artist Ident marketing campaign.
“As a community that has at all times valued visible experimentation, MTV has a protracted historical past of utilizing its Idents to supply artists with a platform for artistic expression and to amplify essential messages.
“The purpose of the marketing campaign was to encourage girls artists to share their views and concepts on the problems on the heart of Worldwide Girls’s Day utilizing the hashtag #embraceequity. The marketing campaign aimed to spark conversations and promote fairness amongst all genders by selling a feminine or female-identifying perspective.
“The spot is a few flower that endures being stepped on repeatedly by the patriarchy however continues to bloom and grows stronger, joined by others. When threatened once more, they unite and develop into an enormous plant that covers the whole globe.”
Shopper: MTV
Manufacturing: Hello-Lo Studio
Director: Bruna Imai
