ECD Oriol Puig and the design/CG crew at Trizz in Barcelona sculpt carbon and luminescent lava right into a dramatic product reveal movie for US bike innovators Cannondale and their SuperSix EVO racing mannequin.
Oriol Puig: “Cannondale ditched the rule guide when it got here to design and have impressed generations of cyclists, utilizing aluminum and carbon fiber nicely earlier than their opponents.
“They’re an organization of engineers that push boundaries to be able to convey out the very best outcomes. Due to this, we felt a kindred connection and wished to convey this artistry by way of our personal progressive design – a homage to engineering and pleasure.”
Consumer: Cannondale
Company: The Nook
CCO: Tom Ewart
Affiliate Inventive Administrators: Georgia Murphy & Steve Favell
Senior Producer: Tom Ayling
Manufacturing: Partizan
Govt Producer: Duncan Gaman
Producer: Leo Inexperienced
Design/Animation: Trizz
Inventive Administrators: Oriol Puig, Marcel Hita
ECD: Oriol Puig
Head of Manufacturing/Senior Producer: Simon Bathtub
Govt Producer: Chris Vulpi
Account Director: Albert Garcia Vila
Artwork Director/Analysis: Laura Ibañez, Katerina Mileva, Nerea Hernandez
3D Lead: Oriol Mayolas & Alberto Corpas
2D Lead: Mikel Gómez
3D Artist: Lucas Giraldez, Dani Guixa, Agustin Schilling, Giovanni Mauro
Editor: Joan Solsona, Nerea Hernandez
Colorist: Mikel Gómez
Music/sound design: String and Tins