Who says retail is useless? If the brand new DJI Fifth Avenue is any indication, it’s alive. And, it’s respiration contemporary life to the thought of what a retail retailer ought to appear to be.
DJI on March 4, 2024 opened a brand new idea retailer on New York Metropolis’s well-known Fifth Avenue. This marks the primary such idea retailer in america from DJI, which has opened different comparable shops in Asia and the UK. I even visited DJI’s retailer in Hong Kong again in 2018, which was an analogous idea. That particular Hong Kong retailer really closed in 2021, although reopened in 2023.
The New York Retailer, like all the opposite DJI shops on this planet, present a singular strategy to put your fingers on precise DJI merchandise, whereas getting 1:1 consideration from DJI staff. No ready on maintain mandatory. For DJI devotees, they’re a vacation spot. And for folks new to drones, the shops supply up an area to be taught concerning the know-how.
Right here’s all the pieces you’ll want to know concerning the new DJI Fifth Avenue idea retailer:
DJI’s New York Metropolis retailer: all the pieces you’ll want to know
What to anticipate from the DJI Fifth Avenue idea retailer
Unsurprisingly, the shop sells nearly your entire lineup of DJI’s digital camera drones, handheld imaging gadgets, motion cameras and associated equipment which might be nonetheless in manufacturing. For instance, consumers who stroll in at present ought to count on to see the most recent Mavic, Air, Mini, Avata, Encourage, and FVP (First Individual View) drone collection in addition to the skilled and client handheld merchandise, together with Ronin, Osmo Pocket, Osmo Motion, and Mic collection.
It’s a spot to get your fingers on the latest DJI tech, which nowadays is the Ronin 4D-8K, Osmo Pocket 3 and DJI Mini 4 Professional.
Past shopping for stuff, it’s additionally a spot to get after-sales help from an in-person DJI worker. That’s a mannequin that largely mirrors different electronics producers equivalent to Apple. Apple is known for the ‘Genius Bar’ present in its shops. It’s additionally a key transfer for DJI, which has lengthy been criticized for its customer support (or lack thereof). By nearly any metric, the flexibility to get in-person help ought to resolve that downside — so long as you’re fortunate sufficient to be bodily current in New York your self to really get that help.
There’s even a drop-off and pick-up service for {hardware} repairs, upon which DJI touts a 48-hour turnaround time. For all purchases made in-store, you’re entitled to a 60-day, no-questions-asked return coverage.
The design of DJI’s Fifth Avenue idea retailer
As DJI has finished with the aesthetic of its merchandise (I’m you, modern, white, curved DJI Phantom drone), the design of the brand new DJI New York retailer largely mirrors the Apple aesthetic.
Throughout each the storefront and inside, it’s a futuristic design that embraces the ultramodern, minimalist aesthetic. White oak finishes body aluminum composite supplies.
Find out how to go to the DJI NYC retailer
The DJI NYC retailer is positioned at 685 Fifth Avenue. That’s sandwiched between E 54th Road and E 53rd Road. It sits adjoining to different large names in retail together with Coach, Stuart Weitzman and Tag Heuer. It’s additionally proper subsequent to the Microsoft Retailer, giving tech nerds a compelling block to buy. The present New York DJI retailer hours (although they may change) are:
- Tuesday via Sunday: 10 a.m. to eight p.m.
- Monday: 11 a.m. to 7 p.m.
For much more retailer photographs (and for updates concerning the retailer), try the official DJI New York Metropolis Retailer Instagram account.
The place can I discover different DJI shops world wide — and the place will DJI launch extra?
Whereas that is the primary DJI retailer in america, it’s not the primary on this planet.
Over in the UK, you’ll discover one in Birmingham, known as the DJI | Hasselblad Flagship Retailer by DJI Retail UK. Opened in 2023, the shop is positioned within the metropolis heart subsequent to the Bullring purchasing heart.
Its presence is extra sturdy in Asia. That features the corporate’s retailer in Beijing. Situated in Beijing’s central enterprise district, DJI’s Beijing Flagship Retailer spans two-stories. Surrounded by glass, it options that acquainted industrial design with wood counters.
Additionally in China, DJI runs a DJI Flagship Retailer in Hangzhou. Once more, Hasselblad stands on the entrance and heart, with a Hasselblad Interactive Zone, plus areas for flight assessments and workshops.
And don’t overlook DJI’s fantastically designed retailer in Shenzhen, not removed from the lavish DJI headquarters constructing, which opened in 2022.
The listing goes on.
And for those who suppose you’ve seen a DJI retailer within the U.S., you’re not fully improper, however you’re not fully proper both. Approved DJI sellers can run their very own brick-and-mortar shops. At one level, you would store at a DJI Approved Retail Retailer in San Francisco’s Jackson Sq.. And never removed from the official DJI retailer on Fifth Avenue, you’ll discover a certified DJI retail retailer in Backyard State Plaza in Paramus, New Jersey.
Now that NYC has an official DJI retailer, will we see extra shops across the U.S.? DJI hasn’t explicitly mentioned sure, however Christina Zhang, Senior Director of Company Technique at DJI, has steered that the corporate remains to be attempting to develop its client division — which can very nicely indicate extra retail shops.
“We proceed to see rising client demand all through North America as we develop our client product portfolio,” Zhang mentioned. “With the opening of our Fifth Avenue idea retailer, we’re creating an area for our prospects to be taught, uncover and store.”
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