Episode 388 – Brendan Kane – One Million Followers
Brendan Kane is the Bestselling Writer of ONE MILLION FOLLOWERS: HOW I BUILD A MASSIVE SOCIAL AUDIENCE IN 30 DAYS and HOOK POINT: HOW TO STAND OUT IN A 3-SECOND WORLD, in addition to the Founder and Managing Director of Hook Level.
Since 2005, Brendan has helped the biggest manufacturers and celebrities on the earth to reverse engineer how you can make content material go viral. He has labored with main firms MTV, Viacom, Vice Journal, Paramount Photos, IKEA and Sketchers sneakers on their digital technique, in addition to celebrities like Taylor Swift, Rihanna and Adriana Lima. As well as, he developed the primary ever influencer marketing campaign on YouTube in 2007; oversaw $200 million in advertising spend and generated $1 billion in income.
On this Podcast, Bestselling Writer of ONE MILLION FOLLOWERS Brendan Kane talks about how-to’s of making content material that serves your viewers – and the algorithm, maximizing your followers’ engagement, content material vs context, chaos as a part of the artistic course of and a lot extra!
Brendan Kane’s Web site: https://brendanjkane.com
Brendan Kane’s Firm Hook Level: http://www.hookpoint.com
ONE MILLION FOLLOWERS on Amazon: https://www.amazon.com/One-Million-Followers-Large-Following/dp/1946885371/ref=sr_1_2?s=books&ie=UTF8&qid=1531523436&sr=1-2&refinements=p_27:Brendan+Kane
Brendan Kane on IG: https://www.instagram.com/brendankane/?hl=en
Brendan Kane on LinkedIn: https://www.linkedin.com/in/brendanjkane
A Discofortable Concept: https://www.linkedin.com/pulse/what-discomfortable-idea-brendan-kane?trk=pulse-article_more-articles_related-content-card
EPISODE 388 – BRENDAN KANE – ONE MILLION FOLLOWERS
Hello, everybody!
That is Allan McKay. Welcome to Episode 388!
I’m talking with the Bestselling Writer of One Million Followers and Hook Level Brendan Kane. These books are undoubtedly one thing you need to add to your studying. We speak about how you can get a million followers, and extra importantly – WHY.
We speak about:
- Reverse engineering virality;
- His background and his first guide One Million Followers;
- Creating content material that serves the algorithm;
- Why area of interest isn’t all the time serving you;
- Maximizing your followers’ engagement;
- Content material vs context;
- Distributing your content material on varied social media channels;
- Chaos as a part of the artistic course of;
- And a lot extra!
Let’s dive in!
ADDITIONAL RESOURCES FROM ALLAN McKAY:
[01:31] Have you ever ever despatched in your reel and puzzled why you didn’t get the callback or what the rationale was you didn’t get the job? Over the previous 20 years of working for studios like ILM, Blur Studio, Ubisoft, I’ve constructed lots of of groups and employed lots of of artists — and reviewed 1000’s of reels! That’s why I made a decision to jot down The Final Demo Reel Information from the attitude of somebody who truly does the hiring. You may get this guide free of charge proper now at www.allanmckay.com/myreel!
[33:54] One of many greatest issues we face as artists is determining how a lot we’re price. I’ve put collectively an internet site. Test it out: www.VFXRates.com! This can be a probability so that you can put in your degree of expertise, your self-discipline, your location — and it offers you an correct thought what you and everybody else in your self-discipline needs to be charging. Test it out: www.VFXRates.com!
Okay, what did you suppose? I need to thank Brandon for approaching the Podcast.
Subsequent week, I’m doing a solo Podcast on whether or not or not you need to go to a VFX college. I break down the professionals and cons of learning at a 4-year college versus learning on-line and why a VFX artist should be consistently studying – irrespective of the route! – in addition to the significance of going all in!
Hope you’re having an ideal yr thus far!
Till subsequent week –
Rock on!
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