Cologne inventive company FEEDMEE raises the bar for B2B explainer movies with this elegant and suave mixture of data and emotional engagement for the German sensible dwelling model Gira.
Artwork director Thomas Gugel at FEEDMEE: “Gira just lately introduced their new sensible dwelling system GiraOne on the Mild+Constructing commerce honest in Frankfurt, Germany. Along with the numerous technical particulars showcased stay on-site, we had been requested to visualise among the highlights of the brand new system in a movie to assist the presentation.
“The problem was to attraction to guests emotionally, in distinction to the slightly technology-heavy and sober movies normally proven within the trade.
“The answer was to dive deeper into the sensible dwelling system and see it as an adaptable, nearly shifting construction.”
“The purpose was to establish the completely different areas of performance and translate them into an enticing visualization, taking into consideration the Gira design world and being conscious of the straightforward however stunning language of type they use of their product line.
“The answer was to dive deeper into the sensible dwelling system and see it as an adaptable, nearly shifting construction. This raised the concept of exhibiting the highlights in rooms that construct up as quickly as they begin – for instance, by urgent a swap or triggered by automation.
“All the time specializing in the product led us to the answer of creating a story by way of a full day of GiraOne. Over a complete day-night interval, we present the system as a companion supposed to make your life simpler, save power, and supply safety even while you’re not at dwelling.”
Shopper: Gira Giersiepen GmbH & Co. KG
Manufacturing: FEEDMEE Design
Producer: Laura Giersdorf
Artistic director: Anton Riedel
Artwork director: Thomas Gugel
Idea/animator: Thomas Gugel, Jonas Porschen
Music: Loy Wesselburg
