Throughout the firm’s Q1 earnings name in March, Cartoon Community, Grownup Swim, Boomerang, and Discovery Children president Michael Ouweleen introduced that Grownup Swim could be increasing its programming block by one hour on Might 1.
That transfer proved well-liked sufficient with viewers that the community goes so as to add one other hour to its schedule later this summer season.
Titled Checkered Previous, the brand new programming block will debut on Cartoon Community beneath the Grownup Swim banner. Beginning on August 28, each Monday by way of Friday at 6 p.m. EST Checkered Previous will function a lineup of traditional Cartoon Community programming together with Dexter’s Laboratory, The Grim Adventures of Billy and Mandy, Braveness the Cowardly Canine, and Ed, Edd n Eddy.
On Saturdays, the content material will shift barely to extra modern programming resembling Genndy Tartakovski’s Unicorn: Warriors Everlasting and My Adventures with Superman. On Sundays, the channel will proceed internet hosting Acme Night time, a family-focused content material lineup operating 6-9 p.m.
In a press release to Deadline, which broke the information, Ouweleen stated: “Animation can each communicate to a number of age teams within the second and likewise discover new audiences throughout a long time. The early Cartoon Community originals—like Dexter’s Laboratory or Braveness the Cowardly Canine are examples of exhibits that do each.”
After Grownup Swim’s enlargement final month, the community’s 7 p.m. block noticed a progress of 24% amongst viewers between 18 and 49 and 38% for audiences between 18 and 34. Importantly, that progress additionally carried over into the community’s 8 p.m. programming block, and Cartoon Community/Grownup Swim now ranks sixth amongst ad-supported networks in primetime.
