Guru Studio and Future In the present day have introduced a singular partnership to launch a devoted free advertising-supported linear TV (FAST) channel for the hit sequence True and the Rainbow Kingdom within the US. The brand new channel will ship content material from Guru’s preschool sequence by means of Future In the present day’s partnerships with main related TV (CTV) and OTT platforms.
True and the Rainbow Kingdom has constructed a world fan base with 4 seasons at present streaming on Netflix worldwide, and over 1 Billion views on YouTube . A spread of toys by toy companion United Smile have already launched in a number of territories together with the U.S., Canada, U.Okay., Singapore, the Nordics and Australia. The present can also be a high performer on main linear networks similar to CBC Children in Canada, Tiny Pop within the U.Okay., Gloob in Brazil, and Clan TV in Spain.
Future In the present day is a pacesetter within the ad-supported streaming media universe with its flagship channels – Fawesome, HappyKids and iFood – rating within the high free channels throughout almost each OTT shopper platform.
Guru Studio’s standard kids’s properties embrace PAW Patrol, True and the Rainbow Kingdom, Huge Blue, and most not too long ago Mecha Builders, the Sesame Avenue animated spin-off.
“We’re thrilled to be partnering with a powerful innovator and chief like Future In the present day which is able to present yet one more means for households to be launched to True and the Rainbow Kingdom,” stated Corey Caplan Senior Director of Worldwide Gross sales, Guru Studio.
“True and the Rainbow Kingdom has captivated preschooler’s creativeness,” stated David Di Lorenzo, SVP of Children and Household, Future In the present day. “By means of this new partnership, we’re excited to deliver this sequence to new audiences whereas persevering with to encourage the subsequent era to be brave and type.”
Supply: Guru Studio
Whitney is a contract author specializing in VFX-driven fantasy movie & TV in addition to preschool animation.
