Summer time is formally right here and we’re thrilled to share an superior venture we’ve been ravenous to unveil! We had the pleasure of working with the Heinz staff at Wieden+Kennedy for example a brilliant enjoyable sequence of restricted version Heinz sauce packets, representing all fifty states and a few of their most iconic meals (together with the correct utility of corresponding condiments). The illustrations vary from classics like a California burger and fries on an unique Heinz ketchup packet, to extra regional specialties like a Maine lobster roll on a mayo packet.
We love creating illustration sequence so this venture was a enjoyable problem to signify so many several types of delicacies in various environments, all whereas protecting the model huge and daring sufficient to work at small, sauce packet scale. The restricted colour palettes of every packet additionally helped to solidify the intense and colourful look of every packet. Every packet illustration additionally contains at the very least one easter egg within the type of a regional landmark, exercise, or custom so hold your eyes peeled in your native favorites.
The Heinz Saucemerica packets can be found at eating places throughout the nation all summer season lengthy, and there’s even an opportunity to win prizes by gathering and photographing the packets you discover. Be taught extra on the Saucemerica web site and make sure you tag #DKNGstudios, we might like to see how most of the packets you discover!