Turin studio Illo builds out a welcoming world of abstracted architectural parts for this movie designed to extend model consciousness and lead era for the European property funding platform Walliance.
Illo CD/co-founder Ilenia Notarangelo: “The shopper was aiming for a large attain, with loads of localizations and reformats to cowl quite a lot of digital retailers. Our focus was on tangible, relatable 3D supplies, connecting them with the actual property world: building supplies resembling cement, glass, wooden, and plastic.
“We took inspiration from the futuristic works of Italian artist Umberto Boccioni, to think about and construct this ever-growing metropolis, the place all the things is feasible and development is fixed, due to its individuals and their investments.”
“Visible consistency with the Walliance colour palette was an essential factor in our inventive course of. We explored a hotter, much less saturated model of their normal go-to colours, to create a extra impartial and welcoming surroundings all through the marketing campaign.
“From an animation perspective, our purpose was to strike a steadiness between abstraction and realism, as we frequently needed to characterize the financial facet of the platform’s advantages, as properly.
“Moreover, we took inspiration from the futuristic works of Italian artist Umberto Boccioni, to think about and construct this ever-growing metropolis, the place all the things is feasible and development is fixed, due to its individuals and their investments.”
Consumer: Walliance
Manufacturing: Illo
Artistic Director: Cristina Pasquale, Ilenia Notarangelo
Illustration Lead: Sofia Buti
3D Designer: Sofia Buti, Riccardo Chiara, Michele Giamello
Animation Lead: Riccardo Chiara, Matteo Ruffinengo
Animator: Michele Giamello
Copywriter: Emilia Barbu,
Producer: Daniel Ceballos
Portfolio: Giovanna Crise
