That’s nonetheless about all we all know of the movie’s plot, however the temporary little bit of animation within the trailer appears as sharp as one would count on from Illumination, and the jokes and gags all land properly sufficient.
The teaser clocks in at slightly below two minutes lengthy with the primary 60 seconds devoted to recapping Illumination’s spectacular catalog of animated properties. It feels just like the studio understands the difficulties of launching a brand new IP and is leaning more durable on its earlier movies than any virtues of the brand new one. It’s a intelligent technique, particularly contemplating the outstanding box-office successes of the franchises featured within the first half of the teaser. It might additionally serve to construct better model recognition among the many normal public, a lot of whom might not even understand that the Despicable Me, Sing, and Secret Lifetime of Pets franchises all come from the identical firm.
When Migration hits cinemas this vacation season, it’ll mark the primary time since 2016 that Illumination has launched two movies in the identical 12 months (The Secret Lifetime of Pets, Sing) and solely the second time within the firm’s historical past. With The Tremendous Mario Bros. Film trying like a field workplace behemoth, a robust theatrical run from Migration may additional cement Illumination’s place as probably the most profitable U.S. characteristic animation studio of the previous a number of years.
