Inertia Studios in London simply dropped this dynamic all-CG movie for UK sportswear maker Helfare in response to the transient, “seize the adrenaline of mountain biking, attraction to the model’s core viewers, and showcase their newest jacket.”
Thomas Valente, founder/CD at Inertia Studios: “For this undertaking, we determined to discover the connection between Helfare’s new jacket and the pure surroundings. Set inside a forest, the movie captures moments of symbiosis between model, product, and nature.
“Key product options are launched metaphorically by way of tangible and tactile woodland parts, whereas dynamically presenting the twin colorways by way of a sequence of product magnificence photographs.
“The artwork course is stylized but grounded, with a graphical language of gradients and energetic coloured gentle that stay in tandem with hyper-real environments. This up to date visible method nonetheless retains the sensorial nature of the forest setting, making a harmonious and immersive expertise for the viewers.
“One of many foremost challenges was precisely recreating and simulating the jacket asset itself, based mostly solely on a bodily pattern product. We tackled this downside utilizing Marvellous Designer to construct the jacket, with custom-modeled zippers and {hardware}, and procedural shading completed in Redshift.”
Consumer: Helfare
Group: Matt Jones, Ben Grist
Manufacturing: Inertia Studios
Director: Thomas Valente
Artwork director: Henry Yeomans
CG artist: Henry Yeomans, Thomas Valente, Vladimir Politov, Tom Phipps, Jaime Bravo, Simon Rönnerdag, Lucy Bradbury, Elliot Harris, Pankaj Kholiya
Music/sound design: Echolab
