From the staff at Lobster Studio in Sofia, Bulgaria: “Developed in collaboration with US model design company Nemo Design, this 30-second spot is a showcase for the Ikon Move which provides limitless ski/snowboard entry to over fifty resorts and locations worldwide.
“With dynamics because the underlying idea and a particular visible fashion, we developed a colourful and daring world filled with character, while staying true to the model’s minimalistic inventive signature.
“A technically difficult mixture of cell animated motion sequences, rigorously curated to the customized soundtrack, blended with dynamic digital camera actions and intelligent transitions is what makes for a charming business storytelling achieved in thirty seconds.”
Consumer: Ikon Move
Company: Nemo Design
ACD/CW: Jennifer Sherowski
Senior Artwork Director: Cody Browning
Movement Director: Josh Spivey
Manufacturing: Lobster Studio
CD: Nikolay Ivanov
Illustrator: Miguel Angel Camprubi
Animator: Teodor Hristov, Tanya Bozhinova
Coloring: Teodor Hristov, Tanya Bozhinova, Nikolay Ivanov, Mario Meneses, Nickola Nickolov
Producer: Kristian Stoykov
Music: Marmoset
Track: The Good Stuff, Feat. Vocals by Mike Sarge & Composer JV the SupermoltenHip Hop Collective
Sound Design: TH3RD Sound, Chip Sloan