From the staff at Media.Work: “Redefining the significance of security and feelings for your complete automotive trade, Volvo created a brand new imaginative and prescient technique as part of the corporate’s international rebranding.
“Based mostly on a specific variety of probably the most identifiable emotions juxtaposed with street conditions, our intention was to create a visible interpretation of the emotional impression on driving.
“To seize the impression of our emotions in on-road eventualities, we collaborated with AKQA to create a set of animations depicting the vary of sensations that have an effect on drivers each day and welcoming individuals into the dialog concerning the connection of emotions and driving.”
Shopper: Volvo
Company: AKQA
Design Director: Ander Hernando
Affiliate Artistic Director: Laura Hunter
Affiliate Programme Director: Fredrik Stahre
Undertaking Administration: Alison Griffiths
Manufacturing: Media.Work
Artistic Route: Igor Sordokhonov
Artwork Route: Dmitry Ponomarev
Designer/Animator: Sergey Shurupov, Daniil Makhin, Kirill Makhin, Denis Semenov, Artur Gadzhiev, Aleksei Komarov
Textual content: Alexandra Kotova
