Hugo Artistic
From the creator:
We love irony. And what’s extra ironic than watching the world’s most well-known tech firm epically morph into the very drawback towards which they had been sounding the alarm. That remark served because the inception of our ardour challenge turned social consciousness marketing campaign. In 1984, Apple launched what proved to be some of the iconic Tremendous Bowl adverts of all time. It aired solely as soon as, and to today, remains to be held uncontested because the gold commonplace of the advert world. However their message, whereas honorable and noble, has tarnished over time. So we created an nearly shot-for-shot parody of the unique 1984 advert, possessed with our personal distinctive playful type and full with our personal astounding twists and turns, to disclose a message vitally pertinent to a society the place new know-how and social media run rampant. We hope you get pleasure from viewing this as a lot as we did creating it, and that it provokes insightful and constructive dialog round an ever-evolving challenge.
Credit
Artistic Director: Matt Guastaferro
Senior Producer: Liah Corral
Design & Animation: Alex Park
Design & Animation: Scott O’Banion
Animation: Michael Guastaferro
Copywriting & Technique: Stewart Tribe
Copywriting: Estelle Laure
Copywriting: Mark Clevenger
Music/Sound Design/Combine: Dynamite Laser Beam
Marketing consultant: Joel Pilger
VO Expertise: Randy Latta
VO Expertise: Lou Lambert
