HUGO Inventive releases “2023”, a parody of Apple’s “1984” advert to stimulate better social consciousness round display time points and the need of placing digital wellness on the forefront.
Airing solely as soon as through the 1984 Tremendous Bowl, the unique Apple advert continues to be broadly considered one of the iconic Tremendous Bowl adverts of all time.
This new parody provides a close to shot-for-shot poignant new have a look at how the world’s most beloved tech firm has morphed over the previous 39 years. Aiming to impress insightful and constructive dialog on the ever-evolving difficulty of display time and social media dependancy, HUGO’s Founder, Matt Guastaferro, shared,
“Whereas the unique message was honorable and noble, it has tarnished over time. We created this model in our distinctive, playful model and added our personal twists to disclose a message that’s vitally pertinent to our present society the place new know-how emerges virtually each day and social media dependancy runs rampant.”
Guastaferro concluded, “Having lastly seen the documentary “The Social Dilemma” simply final 12 months, together with witnessing the affect that display time and social media has on my daughter, even at a younger age, reworked this easy ardour undertaking right into a pursuit for making a extra significant commentary on the present state of human connection. This 12 months marks the thirty ninth anniversary of Apple’s “1984” advert, so it felt acceptable to unveil this new model for the primary time now.”
To be taught extra about “2023” and its mission, click on right here.
About HUGO Inventive:
Mischief is our sport. We thrive off telling the higher story, selling brighter concepts and instigating optimistic overthrow of the trite and anticipated. We incite optimistic riot, forming spirited alliances, all to additional your mission.
