On the heels of the current addition of Govt Producer Molly Mitchell to its flagship NYC workplace, Identification is now happy to announce the signings of industry-leading skills Laura Martinova and Ronald Koetzier to its directorial roster.
Over the course of 25 years, Identification has established itself as a extremely sought-after, high-end manufacturing studio recognized for imprinting each marketing campaign with individuality in a world of sameness. Persevering with its development with these new signings, the manufacturing firm plans to embark on new inventive instructions below Mitchell’s management and unlock extra doorways for numerous expertise.
An acclaimed photographer and director, Martinova has labored with high manufacturers, artists and publications like Adidas, Stella McCartney, Benetton, Loewe, Zalando and Metallic Journal. She has directed commercials, music movies, trend movies and short-form content material, incomes nominations on the Berlin Business Competition for her work with Mona et toi and Ferragamo. Her high inspirations embrace administrators and artists like Luis Cerveró, Albert Serra, Andy Warhol and David Lynch. Beforehand based mostly between Barcelona and Berlin, Martinova expresses she is, “wanting ahead to working at an organization as energized as Identification, and discovering deeper connections within the US market.”
Koetzier is an knowledgeable tabletop director with over 20 years of expertise. He has mastered complicated SFX expertise and methods and is thought to be probably the greatest industrial tabletop administrators working with Excessive Pace Movement Management within the {industry}. He’s collaborated with international manufacturers like Nestle, Pepsi Co, Coca-Cola, Danone, Mondelez, Kellogs and Unilever, to call a couple of.
“There’s a sense of latest life and a robust imaginative and prescient at Identification that I feel make this such a novel partnership,” Koetzier says, excited to hitch the ever-evolving group of creatives. ”I really feel very supported.”
Mitchell is thrilled for his or her becoming a member of, citing, “We’re setting a brand new tone for Identification, so it’s essential the work is a cautious demiurgic weave. In their very own methods, Laura and Ronald exude this drive all through their portfolios. Sharing Laura’s work comes from a really passionate place. Her reel is so numerous but additionally linked with beautiful motion that’s reflective of her versatile background, sprinkling humanity from everywhere in the world by her work. It’s such a pleasure to not solely watch, however be part of.” She continues, “Ronald’s addition exhibits the extent of status we’ve got set. He’s a cinematic engineer and is all the time pushing ahead with revolutionary methods to seize our world on a macro stage.”
The brand new administrators will play a pivotal position in advancing Identification’s ongoing mission to remain on the forefront of inventive innovation. With Mitchell overseeing all elements of manufacturing and improvement, Martinova and Koetzier will proceed to provide pioneering work because the {industry} shifts and modifications form by way of new applied sciences.
Identification Founder Joe Masi additionally shared his pleasure for the signings: “It’s thrilling to see Molly placing collectively a group of administrators that broaden our visible model. With change comes nice journey and having Laura and Ronald on the roster is a testomony to the great issues forward.”
