On the heels of their current Gold win at Ciclope Latino 2024 for his or her animated sustainability initiative for LG Home equipment, ‘Higher Selections Make a Higher World’, LOBO appears to be like to double down on a self-discipline they’ve been quietly excelling in for years. Their again catalogue of excellent animation-led tasks typically contains live-action parts, however because the trade continues to shift, the velocity at which they adapt is quick turning into one among their greatest strengths.
With the current noise surrounding generative artwork, for instance, LOBO utilized AI for the concepting section of their movie, ‘SAP Workplace Cat’. Working in collaboration with BBDO NY and SAP the venture featured an animated cat painted within the model of Van Gogh. Whereas the mischievous feline was created utilizing conventional CG strategies, using AI early within the course of hints at a myriad of future functions for this groundbreaking expertise.
With the rise in recognition of mixed-media work, purchasers have elevated their demand for one provider to fulfil their wants. The all-new live-action division will assist LOBO resolve their purchasers’ issues whereas positioning them as a sturdy manufacturing firm with a deep nicely of expertise. “We’ve been actively concerned in live-action productions for a few years, but it surely’s turn into such an integral a part of our studio that we really feel now’s the best time to develop it additional,” says LOBO Managing Companion Luis Ribeiro. “All live-action division work and administrators will probably be displayed entrance and heart on our web site to showcase our range of ability set and intensely proficient group.”
The brand new division will hit the bottom working with a powerful roster of administrators, together with Coutinho&Batti, Felipe Mansur, Gabriel Dietrich, Ricardo Carelli, Sebastien Caudron, Gabriel Nobrega, Mateus Santos, and Joao Tenorio. The live-action division is poised for worldwide operations, with LOBO well-equipped to serve purchasers worldwide. The technique contains increasing their presence within the US market, with full stay manufacturing companies being led by innovative-minded NY-based EP Paul Amorese. In the meantime, their HQ in Brazil boasts a state-of-the-art studio, which usually attracts US manufacturers to South America.
One high-impact instance is Coca-Cola crushing its iconic brand to encourage individuals to recycle their favourite drink containers. Created by Ogilvy New York and produced by LOBO, the ‘Recycle Me’ marketing campaign featured out-of-home and social media items that confirmed the well-known wordmark crumpled, crinkled and wrinkled in a myriad of the way.
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