CATEGORY: INTERACTIVE > VR/AR
CATEGORY DESCRIPTION
Movement Design for a digital actuality or augmented actuality expertise
PROJECT DESCRIPTION
The Dalí Museum in St. Petersburg, Florida, boasts the second-largest assortment of Salvador Dalí’s work, but it surely nonetheless lacks nationwide enchantment: its guests principally come from Florida. So the museum requested us to generate nationwide consciousness of its latest exhibition, Disney and Dalí: Architects of the Creativeness, and appeal to a broader vary of holiday makers by reaching out to a nationwide viewers and to artwork lovers all over the world. On the identical time, the work needed to proceed to raise the establishment’s profile as an innovator within the artwork world and get youthful audiences within the work of Salvador Dalí.
So we created Goals of Dalí, an interactive expertise that takes viewers contained in the surrealist grasp’s thoughts. It leads viewers into one in all Dali’s earlier work, The Archeological Memory of Millet’s “Angelus.” For the primary time, folks can see a portray the best way the painter himself noticed it in his thoughts earlier than the very first brush stroke. It lives as a digital actuality expertise on the museum, permitting viewers to maneuver freely in an immersive surroundings and watch a five-minute 360-degree interactive video. Each the VR expertise and the 360-degree interactive video enable viewers to discover the wonders of Dalí’s creativeness, hear the artist’s ideas, discover among the well-known creations that might come later in his profession and, within the course of, study extra concerning the life and work of the surrealist grasp. Above all, Goals of Dalí is a brand new and extra engaged method to take a look at artwork.
CREDITS
Government Director, The Dalí Museum: Hank Hine
Director of Advertising, The Dalí Museum: Kathy Greif
Assistant Curator, The Dalí Museum: Dirk Armstrong
Inventive:
Government Inventive Director, Accomplice: Jeff Goodby
Inventive Administrators: Adam Reeves, Roger Baran, Sam Luchini, Mike Landry
Artwork Director: Sam Luchini
Copywriter: Roger Baran
Manufacturing:
Government Producer: PJ Koll
Producer: Nathan Shipley
Director: Sam Luchini, Nathan Shipley, Roger Baran
Lead Unity Developer,
Technical Director: Nathan Shipley
Unity Developer, Technical Advisor: Andrew Nelson
Modeling: Chris Carmichael, Gerald Hardin
Animation: Chris Carmichael, Nathan Shipley
Texturing: Chris Carmichael, Gerald Hardin, Andrew Nelson
Digital Artist: Chad Ford, Brady Lowry, Steph Sanchez
Sound Design: Dave Baker, Ski Staff
Mixing: Dave Baker
Music: Dave Baker, Ski Staff
Editor: David Sullivan
Extra Unity Improvement: Taylor Hocutt, Chris Carmichael
Extra Modeling: Jerome Hartman
Voice Actor: Bryan Galera
Images: Claude Shade, Quinn Gravier
Digital Retouching: Jessica Gibson
Interactive Producer: Severin Sauliere, Margaret Brett-Kearns
Net and Cell Improvement: Mike Kellogg, Andre Cardozo
Music and Sound Design: Donny Dykowsky & Josh Peck: The Ski Staff
Account Companies:
Account Supervisor: Katie Lancaster
Assistant Account Supervisor: Levi Russell
