Versus, a premier creator of culture-defining artistic and manufacturing, introduced at present the promotion of Rob Meyers to Managing Director.
Meyers has been a driving power behind establishing the studio’s manufacturing file since its inception, and with Versus’ ongoing growth, he’ll now lead the efforts to boost the group’s capabilities whereas rising its shopper base at a bigger scale.
“Versus approaches each challenge holistically, recognizing the equal significance of manufacturing technique and the artistic course of,” acknowledged Rob Meyers, Managing Director. “By harnessing the collective expertise of our staff and forging modern partnerships, we stand able to revolutionize viewers engagement and craft thought-provoking, medium-agnostic artistic that leaves an imprint on the cultural panorama.”
Underneath Meyers’ route, the studio has achieved spectacular year-over-year income development. Recognizing the significance of strategic expertise in sustaining this development, Meyers has efficiently expanded the Versus staff, growing its measurement threefold throughout his tenure. His strategic strategy to expertise acquisition has led to recruiting distinctive people in outstanding areas together with New York Metropolis, Los Angeles, and the Midwest. His most formidable endeavor in staff growth has been forming a artistic staff in Brazil, considerably broadening the corporate’s expertise pool and establishing the entity internationally.
Meyers has fastidiously assembled his management staff with a sequence of strategic hires. Notable additions to the roster embrace an EP/Head of Manufacturing, Kathryn Henderson, EP/Originals, Mark Grande, EP/Enterprise Technique, Tony Kadillak, and EP/Director of Gross sales, KC Gulino. This collective has performed a pivotal position in shaping the corporate’s imaginative and prescient and implementing important techniques to help the rising world staff.
With a imaginative and prescient to broaden Versus’ skills to share culture-defining tales, Meyers set his sights past the standard business work from which the group was identified. He has performed a vital position in constructing and growing Versus Originals, the corporate’s cutting-edge IP studio.
It’s already been an extremely momentous 12 months for the studio. The corporate established an Leisure division in March, which has rapidly solid partnerships with a number of the largest manufacturers in leisure. In Might 2023, the division organized, “Meeting,” an unique night of networking attended by over 200 of the business’s prime movers and shakers.
Moreover, Versus Originals launched “Enter the Slipstream” and at the moment has two different movies in progress for launch within the second half of the 12 months. This has all occurred alongside Meyers’ work in driving Versus’ thriving business manufacturing enterprise, which has grown 12 months over 12 months all through the corporate’s existence and has seen 2023 bustling with exercise, collaborating with main manufacturers equivalent to PepsiCo, Xfinity, Audible, Disney, Meta, and Fox.
Because the studio celebrates its tenth anniversary, it’s poised for a exceptional development trajectory, fueled by the current announcement of its partnership with Pentad. Meyers will oversee the Versus relationship with the newly fashioned firm, Pentad, which has developed a singular strategy that assists manufacturers and businesses in forming, discovering, and fascinating with communities in actual time. This strategy gives a cultural edge by figuring out new audiences to create compelling and genuine content material. Versus shall be solely accountable for the culture-defining artistic and manufacturing for Pentad’s purchasers.
About Versus
Versus is a New York Metropolis-based artistic content material firm that prides itself on bringing to life high-quality tasks. With modern and culture-defining concepts they deploy artistic methods utilizing environment friendly and forward-thinking manufacturing options. Led by business game-changers, who deliver artistic enterprise options to manufacturers and businesses worldwide. Purchasers embrace Audible, Disney, Fb, JBL, Mercedes, NFL, and Verizon. Dive into their award-winning work at https://vsnyc.television/.
