Impressed by one of many icons of Brazilian structure, the movie ‘sesc fábrica da pompeia’ is without doubt one of the winners of the Latin American Design Awards 2024 (LAD Awards), one of the vital prestigious design awards in Latin America. The ceremony was held on the historic José de Alencar Theater in Fortaleza, Ceará, marking the primary time the occasion happened in Brazil. The awards have been organized in partnership with KUYA, Ceará’s Design Middle, as a part of the LAD Awards Pageant, which featured lectures, workshops, panel discussions, and cultural occasions. With round 350 awards distributed amongst professionals from everywhere in the Southern Cone, the competition highlighted the transformative position of design within the area.
Winner of the Bronze Ray within the class ‘Animation – Self-initiated Undertaking,’ the movie is a creation of the RIBS+SEIXAS duo, fashioned by architect and inventive director Pedro Ribs and movement designer Lucas Seixas. ‘sesc fábrica da pompeia’ is an impartial animation that celebrates the work of famend Italian-Brazilian architect Lina Bo Bardi, focusing significantly on the SESC Pompeia complicated, positioned in São Paulo. The movie has an academic function and seeks to democratize entry to the historical past and significance of this constructing, whereas additionally reinforcing the significance of preserving Brazil’s historic and creative heritage.
The historic context of the work is important to understanding its impression. On the finish of the nineteenth century and all through the twentieth, São Paulo underwent a speedy industrialization course of, reworking it into essentially the most industrialized area in Latin America. Whereas this development boosted the native economic system and improved the inhabitants’s high quality of life, it additionally posed challenges, equivalent to the shortage of areas devoted to leisure and tradition. By the late twentieth century, many factories that after occupied the town’s central space have been deactivated, abandoning few important examples of commercial structure that testified to a essential interval within the metropolis’s historical past.
It was on this context of city transformation that the Social Service of Commerce (SESC) invited Lina Bo Bardi to reimagine the area that beforehand housed a manufacturing facility. The preliminary concept was to demolish the prevailing constructing, however the architect, together with her delicate and modern imaginative and prescient, opted to protect it. The undertaking remodeled the previous industrial constructing into SESC Pompeia, which grew to become a key heart for leisure, tradition, and well being within the metropolis.
This architectural complicated is one in all Bo Bardi’s most notable works and was included within the listing of the “25 Most Vital Publish-Warfare Structure Works” by The New York Occasions in 2021. Furthermore, Lina Bo Bardi acquired the Particular Golden Lion for Lifetime Achievement on the Venice Biennale in 2021, recognizing her contribution to world structure.Through the manufacturing strategy of ‘sesc fábrica da pompeia’, the duo was chargeable for each stage, from analysis to the ultimate execution, together with the script, illustrations, and animations. The movie’s aesthetics and artwork route have been designed to mirror Bo Bardi’s architectural strategy, utilizing a mixture of methods equivalent to illustration, typography, 2D collage, 3D fashions, and hand-drawn sketches. This number of visible languages not solely pays homage to the collaborative creativity concerned within the SESC Pompeia undertaking but in addition highlights how Lina Bo Bardi considered structure—as a technique to create life and artwork in on a regular basis life.
One of the crucial placing features of the animation is its colour palette, which is diminished to shades of grey, with vibrant purple accents. This choice was instantly influenced by the constructing itself: the uncovered concrete construction and pre-existing industrial supplies have been left seen, whereas the purple was used to spotlight up to date interventions and produce a playful component to the area. “Preservation remains to be a problem within the Latin American context, and Lina Bo Bardi’s undertaking serves for instance of safety, revitalization, and adaptation to the current. Her work helps us take into consideration Brazilian cities and structure in a extra simply method, stuffed with poetry and artwork within the on a regular basis lives of individuals,” commented Pedro Ribs.
The popularity of the movie ‘sesc fábrica da pompeia’ on the Latin American Design Awards 2024 is proof of its cultural and creative worth. The undertaking reaffirms the power of design and structure to inform highly effective tales, elevating public consciousness of the necessity to defend and respect historic heritage. Furthermore, the animation demonstrates how artwork may be an efficient instructional software, whereas additionally providing a wealthy and immersive aesthetic expertise.
The intersection between audiovisual and structure is a recurring theme within the work of the RIBS+SEIXAS inventive duo. Since they started working collectively in 2018, the duo has explored a variety of tasks, together with artwork installations, documentaries, digital units, and promoting campaigns. Their work has been exhibited in varied famend cultural areas all over the world, such because the Museum of the Republic in Brasília, the Guggenheim Bilbao in Spain, the Venice Biennale in Italy, and Expo Dubai within the United Arab Emirates.
In abstract, the movie not solely celebrates Lina Bo Bardi’s work but in addition serves as an consciousness software for the significance of preserving historic heritage in Brazil and Latin America. By successful the Bronze Ray on the 2024 Latin American Design Awards, the undertaking reaffirms the essential position of structure as a type of cultural and creative expression, highlighting the significance of protecting the reminiscence of transformative and galvanizing areas alive.
