Submit Workplace Studios, the immersive content material studio of Kulfi Collective, has partnered with Gully Gang Information to create India’s first music video utilizing Unreal Engine’s MetaHumans framework for his or her new track Spaceship.
The groundbreaking piece showcases the unimaginable potential of this new expertise, the thrilling potentialities it presents for creatives, and the Submit Workplace’s focus to mix cutting-edge tech with various inventive expertise to reimagine storytelling.
Spaceship brings collectively three rising stars of the Indian hip-hop scene, Sammohit, Ikka, and Shah Rule, in a single epic track as they rap about their ambitions and passions of their profession, evaluating these to travelling in outer area. This was an affiliation with Gully Gang (a hip-hop music collective that reveals and manages desi hip-hop expertise).
Creating the video concerned a multi-step course of, starting with photograph scans of the artists’ faces from a number of angles to generate their digital likenesses. Submit Workplace used a course of known as photogrammetry, which incorporates making a 3D mannequin of a face utilizing pictures.
Excessive-quality photographs have been taken from totally different angles and processed utilizing MetaHumans to create an correct 3D mannequin. The ensuing 3D mannequin was then refined and edited to create a digital twin that intently resembles the unique face. The remainder of the physique kind, coiffure, and different options have been additionally adjusted to create characters that intently resembled their real-life counterparts.
By utilizing this expertise, Submit Workplace was in a position to seize the facial expressions of the artists to match their actual human expressions and add extra particulars equivalent to wrinkles and creases.
The workforce additionally explored hacks by utilizing an iPad and UE Dwell Hyperlink Face (an app that makes use of the front-facing digital camera and IR sensors from the face ID cluster of an iPad to seize facial actions in real-time and stream the information to a pc operating Unreal Engine) to seize practical facial expressions with out the necessity for costly digital camera monitoring gear or amenities.
The ensuing digital characters have been in a position to convey a spread of feelings and actions, making it an efficient software for his or her undertaking. To make sure correct lip syncs that matched the facial expressions, they recorded numerous voiceovers of the artists for the software program. Lastly, the workforce created numerous digital worlds for the characters to inhabit, enabling them to scout for attention-grabbing digital camera angles in a digital atmosphere.
The video was directed by Vaibhav Negi from Submit Workplace, and creatively led by Aadhav Ravi, Arnab Bose, Ajeeta Srivastava, Akshat Gupt, Aditya Tawde and Harsh Sharma. The manufacturing was dealt with by Catherine Nazareth and Ankur Chakravarty. The ultimate result’s a surprising visible masterpiece that mixes cutting-edge expertise with wonderful storytelling.
Vaibhav Negi, Affiliate Inventive Director, Submit Workplace, stated, “Actual-time CGI movie manufacturing is a captivating medium that seamlessly merges the dynamic power and collaborative spirit of live-action manufacturing with the boundless inventive freedom and suppleness of digital animation. It gives a veritable playground of inventive potential for all these concerned, a spot the place imaginations can run wild and concepts may be dropped at life in vivid, spectacular element. Working with the workforce at Gully Gang on this area journey was an absolute pleasure, and we’re thrilled to proceed exploring the limitless potentialities of this thrilling medium as we embark on a journey to inform all kinds of fascinating tales.”
“At Submit Workplace, creativity and innovation are on the forefront of our work as we search new methods to deliver tales to life. By embracing innovation, we proceed to create distinctive and compelling content material that fascinates our viewers and units us aside from the remainder. New applied sciences like Unreal, MetaHumans and Mixamo Preset are revolutionising animation manufacturing by offering stunningly practical 3D fashions and environments in real-time. They provide extra inventive freedom and accessibility, empowering us to deliver concepts to life in really immersive and mind-blowing methods. They’re slowly however certainly remodeling the trade, and we’re excited to discover the chances they create” added Aditya Tawde, Co-founder and Chief Inventive Officer, Submit Workplace.
Anmol Singh Dhand, A&R and Advertising and marketing Affiliate, Gully Gang stated “Spaceship is a marquee undertaking for us because it has three star rappers coming collectively to create one thing that’s actually out-of-this-world. This collaboration with Submit Workplace to create the ‘meta people’ video is one thing that’s by no means been achieved earlier than within the Indian music scene, a very additional terrestrial video which transports the viewer to area!”
This progressive undertaking is certain to captivate hip-hop music followers and animation lovers from the world over. It’s a testomony to Submit Workplace’s mission to reimagine storytelling and push the boundaries of creativeness and creativity.
About Kulfi Collective:
Kulfi Collective is a full stack content material community that tells tales that form tradition. Kulfi brings collectively expertise, tech and information to create and distribute muti-format, multi-platform premium content material for GenY and GenZ audiences in India and the world over. Kulfi operates by three verticals – Supari Studios (branded content material), Submit Workplace (immersive content material) and Keeda Media (unique content material).
Over the past ten years, Kulfi has produced greater than 10,000 minutes of content material that has been seen over two billion instances on-line for among the most formidable manufacturers and platforms on the earth equivalent to Crimson Bull, Google, Audible, Netflix, Tinder, Spotify and Flipkart amongst others.
About Submit Workplace Studios:
Submit Workplace is the immersive content material studio of Kulfi Collective focussed on producing design-driven, tech-enabled, digital experiences for manufacturers and platforms. They’re a worldwide community of designers, animators and inventive technologists that push the boundaries of imaginative storytelling.
As part of the vertical, they create progressive and immersive content material in movement design, AR & VR and have collaborated with manufacturers like Crimson Bull, Tinder and Warner Media in India and internationally.
