New season begins with a heartfelt, trendy love letter to creativity. In celebration of the worldwide inventive group, nonprofit group The One Membership for Creativity has teamed along with inventive and media company Cutwater to launch an built-in marketing campaign for The One Present, one of many world’s most prestigious promoting and design award reveals.
The marketing campaign, entitled “The Artistic Award for Artistic Creatives”, kicks off the 2025 name for entries with a back-to-basics visible aesthetic. The inventive, which was spearheaded by Cutwater, boasts a sturdy content material library. It brings to life the curiosity and surprise of the inventive course of by way of a blueprint-style design therapy in addition to positions the long-lasting One Present pencil because the beacon of the communications. The property will reside all through social platforms – resembling Meta, X, and LinkedIn – together with digital channels and worldwide e mail advertising initiatives.
“The One Present honors what ought to be valued essentially the most: inventive affect and advantage. For this season, we developed a marketing campaign for creatives by creatives”, explains Cutwater Founder and COO Chuck McBride. “We adopted the essence of an strategy to the award present’s blueprints of the pencil itself. The design system is strategically constructed to be pleasant throughout digital and social, the entire locations creatives might be. We are able to’t wait to proceed the hassle in the course of the judging and winner phases.”
The work comes on the heels of the improvements and success from The One Present 2024. Final 12 months’s endeavor unveiled over 100 new classes and garnered greater than 20,000 items entered throughout 65 international locations.
In keeping with The One Present Director Adam Izen, “Along with recognizing inventive excellence, The One Present proudly stands on integrity. From its revered rigorous and equitable judging course of, to making sure that profitable work will be accessed by all and pouring all proceeds again into the business by way of The One Membership’s many packages, our present is about greater than a trophy — The One Present is about, and for, our inventive group. Alongside with Cutwater, who felt it very important to focus on this message, we’re thrilled to unveil this marketing campaign underscoring our dedication to producing a inventive present for inventive creatives.”
The One Present 2025 is now open for entries. Extra information will be considered at https://oneshow.org/. The submission charges improve after every deadline interval.
The super-early entry deadline is on November 1, 2024; the early entry deadline is on December 13, 2024; the common deadline is on January 31, 2025; the prolonged deadline is on February 14, 2025; and closing deadline is on February 28, 2025.
Credit:
Consumer: The One Membership for Creativity, New York
Company: Cutwater
Founder & Chief Artistic Officer: Chuck McBride
Principal & President: Christian Hughes
Artistic Director: Amy Su
Senior Designer: Patrick Nelson
Copywriter: Mike Ennen
Group Account Director: Matt Allen
Account Director: Grace Fiset
Senior Challenge Supervisor: Ana Elejalde
Social Media:
Fb: @cutwater
Instagram: @cutwateragency
X: @CutwaterAgency
LinkedIn: Cutwater
Fb: The One Membership for Creativity
Instagram: @theoneclubforcreativity
X: @TheOneClub
LinkedIn: The One Membership for CreativityThe One Membership for Creativity
About Cutwater:
Cutwater is an impartial inventive and media company with places of work in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Hartz, MoneyGram, Russell Stover, Brawny, Ray-Ban, and extra. https://www.cutwateragency.com/
About The One Membership for Creativity:
The One Membership for Creativity – house of The One Present, ADC Annual Awards, Artwork Administrators Membership of Europe (ADCE) awards, ONE Asia Awards, Kind Administrators Membership and competitors, TDC Ascenders, Younger Weapons, Younger Ones Pupil Awards, Subsequent Artistic Leaders, ONE Display screen Quick Movie Pageant, and extra – is the world’s foremost non-profit group whose mission is to assist and rejoice the success of the worldwide inventive group. Income generated from entries to its international awards reveals goes again into the business to fund programming beneath the group’s 4 pillars: Schooling, Inclusion & Range, Gender Equality, and Artistic Growth.
