Versus, the premier creator of culture-defining inventive and manufacturing, has named Ashley Champ as its new vp of brand name partnerships and expertise. Champ brings deep expertise in growing impactful partnerships to the workforce. She’s going to work with the industrial workforce servicing manufacturers and companies and within the Originals division. “Ashley flips the normal method between manufacturers and expertise.
She pays consideration to administrators and producers who’re making one thing totally different, and he or she develops a imaginative and prescient of methods to make a rewarding partnership work between expertise and model,” stated Rob Meyers, companion at Versus. “She has a novel sense of what’s subsequent, is aware of expertise when she sees it, and makes issues occur.” Previous to becoming a member of the Versus workforce, Champ was the pinnacle of development and creator partnerships at Blacktag. Now a companion and strategic advisor for the group she has helped develop over the final 4 years, she established a partnership with Versus to curate the SLATE roster of expertise, a program designed to offer industrial alternatives for up-and-coming creators.
Using her multi-hyphenate inventive skills, Champ has additionally contributed to tasks as a creator herself, notably serving as the chief inventive director and producer for Clinique’s “Queen Me” marketing campaign, which redefined trade requirements of magnificence. Her collaborations with manufacturers like Sprite and Fenty Puma additional showcase her expertise in guiding manufacturers to remain authentically linked to their goal communities, by way of the intersection of content material, expertise, and tradition. With particular experience in championing athletes and their inventive voices, Champ just lately govt produced and inventive directed an occasion for SLAM / LeagueFits, highlighting NBA athletes’ contributions to vogue and tradition throughout New York Style Week.
She engages expertise throughout all leisure classes, each in entrance of and behind the digicam, with a ardour for connecting individuals to intentional tasks. By redefining conventional strategies, she fosters genuine relationships and revolutionary tasks, giving manufacturers what they didn’t know they wanted and even knew was attainable. About Versus Versus is the brand new breed of inventive and manufacturing studio, artfully crafting, extremely inventive, one-of-a-kind work and I.P. for manufacturers, companies, and leisure companions that attempt for ownable originality. Shoppers embody the world’s most influential manufacturers and companies, together with Audible, Disney, Paramount, MTV, Fb, JBL, Mercedes, and the NFL.
Dive into their award-winning work at weareversus.television
Social Media:
Linkedin / versusnyc
Instagram / versus.inventive.studio
