French 3D movement designer Fanny Rollot: “The Movement Movement Competition is a design occasion primarily based in Nantes, France. This yr, I had the chance to design the pageant’s full identification together with the trailer, the principle branding, and different assist visuals.
“I needed to make one thing recent the place I may play so much but additionally attempt to supply the pageant a singular identification. And since the viewers of this pageant is principally designers, I needed to shock them with one thing very completely different from the previous years.
“The trailer begins with the pageant’s brand, the Keyframe, flying into the body. It explodes into components, then the enjoyable begins. As a result of as movement designers, everyone knows that our playground is hidden between the keyframes! Then, after a collection of playful pictures, the fragments lastly reassemble into the 2023 Movement Movement sort.
“I wanted typography that might create massive blocks when in 3D, so I may play with it. And Andrzej Wróż’s Forta font is ideal for that. I custom-made it a bit so as to add variation to the letters of the principle title but additionally to deliver a playful dimension to the opposite titles, classes, and names.
“Then, I selected a really saturated coloration palette to design robust and impactful pictures. As there’s quite a lot of textual content to show, these colours are excellent for creating robust contrasts and good readability.”
Shopper: Movement Movement
Artwork Director: Vincent Ben Abdhellah
Director/animator: Fanny Rollot
Forta Font: Andrzej Wróż
Music: Johan Petit
