Nelly Jelly is a singular and necessary success story in relation to youngsters’s IP. Although it launched as a stand-alone illustrated e-book, it has since gone on to promote round 2.3 million copies of its principal line of image books alone and obtain a print run of 30K for its prime books – in comparison with its house Lithuanian market’s common of 3K. The model’s fast native growth occurred thanks in no small half to its charming principal character. The protagonist — a five-year-old woman whose wild creativeness lets her discover a magical universe to beat troublesome, on a regular basis conditions — solutions a contemporary baby’s many necessary questions.
“Youngsters resonate with the character as a result of they share plenty of the identical issues, comparable to: why ought to I do my chores? Why shouldn’t I be afraid of the darkish?” Greta Stankutė, model growth supervisor at Nelly Jelly, stated. “Nelly Jelly is a small woman, however she independently appears for these solutions by diving right into a magical world of creativeness, the place quirky characters and eventualities assist her discover options and have a look at the universe via a surreal lens. Youngsters can go alongside on this journey and study worthwhile life expertise, that are extremely appreciated by their dad and mom.”
Regionally-established youngsters’s phenomenon
The IP’s most up-to-date enterprise is an animated film that launched April 21 in Lithuania. Titled Nelly Jelly: My Film (Kakė makė: mano filmas within the authentic language), it isn’t simply one other youngsters’s film. Relatively, it’s a wealthy and colourful expertise that seeks to encourage youngsters to be artistic, courageous, and assured. By the adventures of its partaking and genuine lead, Nelly Jelly, the movie encourages youngsters to find themselves and the world round them in fascinating and thrilling methods. The film isn’t just about having enjoyable, but in addition about conveying necessary messages to youngsters and their dad and mom. The content material is supposed to be a feel-good haven for kids, evoking feelings and inspiring them to speak with their households about related subjects, hum and dance to the songs, and even create their very own movies. Because the lyrics of the movie’s theme music recommend, life is stuffed with magic, and the film seeks to assist youngsters discover it. A real marker of the IP’s success, film theaters throughout Lithuania have taken up massive advertising and marketing campaigns to advertise the movie.
The movie is just one instance within the IP’s lengthy journey, because it has made vital strides in publishing and licensing for the home market, releasing greater than 100 completely different titles for the reason that launch of the preliminary e-book. As well as, from electronics to dwell musicals and theater productions, the model’s spectacular portfolio of enterprise ventures has proven its large applicability. This development has seen plenty of assist from preschoolers and their households, who simply can’t get sufficient of the magic and marvel that Nelly Jelly brings to their lives.
Along with the animated movie, Nelly Jelly is increasing its digital presence with plans to launch an animated sequence based mostly on the image books. Every chapter covers a brand new day within the woman’s life, the place actual and imaginary pals — from magical gnomes to a unusual one-eyed cat — are there to assist her deal with the hardest dilemmas round, from lazy days to difficult chores and past.
Whereas the film was initially created for the Lithuanian market, its beloved characters and relatable themes have the potential to resonate with audiences around the globe. That’s why the IP is at the moment searching for a world group of scriptwriters, animators, and kids’s psychologists to assist adapt the sequence for a world viewers.
IP set for world growth via animation
Simona Krasauskienė, Nelly Jelly CEO, has an thought that would change the sport within the world market. Her secret weapon? A spunky character that embarks on thrilling adventures whereas tackling real-world points that matter to youngsters and their households.
Based on Krasauskienė, from world citizenship to empathy, variety, and environmental consciousness, this little hero might have all of it! In a world that’s continuously bombarded with gloom and doom, she believes that Nelly Jelly’s IP can provide a glimmer of hope to youngsters who is likely to be feeling a tad uneasy and unsettled. “In spite of everything,” she famous, “who wouldn’t need to journey alongside a brave and wise-cracking character who’s there to encourage your creativity and present you the magical moments in every day life?”
“Youngsters expertise their very own issues in their very own world, plus soak up their dad and mom’ worries, and such unfavourable feelings are likely to affect their social skills and creativeness,” she continued. “Our IP offers households with content material that’s each instructional and galvanizing, but optimistic and enjoyable to observe. Every of our tales can add to a toddler’s on a regular basis life: the right way to let go of concern, the right way to consider in desires, and the right way to join with dad and mom, amongst different classes.”
The group behind Nelly Jelly is now on a mission to broaden globally: they’ve received in depth plans to co-produce cutting-edge animated content material with top-notch companions, and so they’re eyeing up markets within the EU, U.S., and Canada. To make this dream a actuality, they’re searching for allies to affix forces with — from manufacturing gurus to distribution specialists — and so they’re calling out to the main broadcasters on the earth of kids’s animation searching for a brand new tackle the trendy baby.
“There’s cause to consider the IP might efficiently scale on a world degree as a result of devotion we’ve seen not solely from youngsters however dad and mom as effectively,” Krasauskienė defined. “Our ambitions don’t cease at merely releasing an animation venture overseas, we need to replicate our success via, for instance, publishing and licensing companies and strengthen the model’s place via a number of touchpoints.”
Nelly Jelly’s success story is a testomony to the facility of creativeness and perseverance. With its distinctive and lovable character, the IP has captured the hearts of kids and fogeys and is now well-positioned to take the world by storm.
