Corus Leisure’s youngsters’ content material producer, distributor and licensor Nelvana has teamed up with Toikido, a London-based leisure firm specializing in digital design and toys, to develop a brand new animated youngsters sequence primarily based on gaming IP Piñata Smashlings.
“Toikido is an revolutionary new firm that has shortly achieved success turning widespread gaming properties into toys and attire for a worldwide viewers,” stated Pam Westman, President of Nelvana. “Their first in-house IP, Piñata Smashlings, has already garnered huge hype forward of its launch this summer time and we are able to’t watch for followers of the model to see the brand new character-driven sequence that can develop the amusing Piñataverse world and showcase its characters like they’ve by no means seen them earlier than.”
Launching in 2023, Piñata Smashlings is house to a whole bunch of playful characters referred to as, “Smashlings” — cheeky little creatures and playful Piñatas — who like to have enjoyable and are at all times looking out for the Rainbow Whale who drops new Rainbow pods.
Piñata Smashlings will debut on Roblox this June, and plans are underway to launch ancillary productions reminiscent of toys, plush, attire, homewares, publishing, magazines and animation.
“Constructing on the momentum of our achievements bringing profitable gaming properties into toys and attire, we developed Piñata Smashlings in-house as a really immersive IP, and are happy so as to add an animated sequence to our plans,” stated Darran Garnham, Founder & CEO of Toikido. “Nelvana is understood for its high quality improvement, manufacturing and distribution of premium youngsters’ content material, and we couldn’t be extra happy to associate with them on the event of a playful new sequence that can additional have interaction followers as they expertise the ever-growing Piñataverse.”
Piñata Smashlings™ is a trademark of Toikido Ltd.
Contact nelvana.distribution@corusent.com for broadcast alternatives.
