Copenhagen movement design studio Body lights up the most recent volley within the CG watch wars with this starkly elegant product movie for TAG Heuer’s Monaco Skeleton timepiece simply in time for the 2023 Monaco F1 Grand Prix.
Body founder/EP Thomas Bay: “Worn by racing legends and mavericks since 1969, the long-lasting square-shaped TAG Heuer Monaco epitomizes the fearless spirit and undeterred ardour that continues to drive daredevils previous the end line of the Monaco Grand Prix.
“On the avant-garde of up to date watchmaking, the brand new ultra-lightweight TAG Heuer Monaco Chronograph provides a daring mix of precision and magnificence, even in probably the most intense circumstances. So it’s no surprise that the TAG Heuer Monaco is the timepiece of alternative for F1 racing champion Max Verstappen.
“The important thing artistic goal was to focus on the gorgeous design and performance of the LumiNova dial, while revealing the distinctive skeletal case. The movie incorporates a collection of blue neon tubes, typically mixed in a sculptural constellation, offering a vivid background to the timepiece while conveying the pace and dynamics of contemporary racing.”
Shopper: TAG Heuer
Manufacturing: Body
Director: Body
Music/sound design: Golden Hum
