German directing duo WOUQ (aka Mariusz Becker and Philip Lück) are again with extra intriguing, immaculate interiors for the Polish D2C customized shelving model Tylko.
Mariusz Becker and Philip Lück: “We have been approached by Tylko to assist them out with a brand new social media marketing campaign for the upcoming spring season. Tylko needed to focus on the transformation of your private area, coming from the chilly winter season to a colourful world, energetic and exquisite surroundings.
“We managed to attain this by some surreal rising animations of crops and flowers inside every room, all pushed by the morphing and ever-changing furnishings of Tylko. We additionally launched some seasonal gentle adjustments to actually drive the ‘waking up from winter’ storyline within the very first few photographs.
“With a really tight manufacturing timeline, we relied on belongings and setups for the Tylko items from earlier jobs, so we may deal with the general format, design, and animation of all of the flower belongings. With all of the technical issues sorted we have been capable of ship 30 seconds of movement plus further stills for additional advertising functions in roughly 4 weeks.”
Consumer: Tylko
CD: Kamila Biskup
Producer: Jagoda Jędrzejewska
Manufacturing: WOUQ
Director: Mariusz Becker, Philip Lück
Designer/animator: Mariusz Becker, Philip Lück, Gonzalo Miranda
Music/sound design: The Soundery, sub.stnc
