Tokyo CG specialists Onesal and the Spanish company Lola MullenLowe elevate the family cleansing merchandise class to a brand new degree with this exploration of the botanical and bacterial for Klinex BotaniTech disinfectant.
From the workforce at Onesal: “Klinex is a famend model within the hygiene and sanitation trade who just lately launched BotaniTech, a naturally derived know-how that successfully kills 99.99% of micro organism and viruses.
“The problem was to create a marketing campaign that communicated the advantages of the product to the audience and would stand out in a crowded market. The marketing campaign additionally wanted to spotlight the pure and mild qualities of the product, whereas emphasizing its effectiveness. The answer was a sequence of 3D animations showcasing the pure method of the product in an summary approach.
“By prioritizing each aesthetics and efficacy, we created a compelling marketing campaign that resonated with customers and strengthened the facility of nature’s protection towards germs.”
“Our objective was to signify viruses and micro organism in a approach that was each putting and visually interesting. We prevented portraying them as soiled or unattractive and as an alternative utilized daring colours, intricate hairs, and fluffy textures to create a charming distinction with the pure method of BotaniTech.
“This strategy successfully communicated the product’s skill to focus on dangerous pathogens whereas concurrently highlighting its safer and extra pure composition in comparison with different disinfectants in the marketplace. By prioritizing each aesthetics and efficacy, we created a compelling marketing campaign that resonated with customers and strengthened the facility of nature’s protection towards germs.”
Shopper: Unilever
Company: Lola Mullenlowe
Manufacturing: Onesal
Put up-Manufacturing Associate: Hogarth Worldwide
Director/CD: Nahuel Salcedo
Movie Director: Damian Sendin
Artwork Director: Damian Sendin
Design/Animation: Damian Sendin, Ryo Kobayashi, Robert Sundelin (Pitch)
Storyboard Artist: Nahuel Sagarnaga
Modifying: Koji Obara, Ryo Kobayashi
Govt Producer: Li Feng
Producers: Ailin Brunner, Lucia Gutkin, Li Feng
Remedy growth: Nahuel Salcedo, Maria Belen Guerra
