Citing folks aware of the scenario, a latest Wallstreet Journal report says that Paramount World is contemplating promoting a majority stake in its on-line children’ leisure platform Noggin in an try to higher prioritize its Paramount+ and Pluto TV streaming providers.
Noggin is residence to a big quantity of Paramount’s animated content material together with mega-franchises similar to PAW Patrol, Dora the Explorer, Max & Ruby, and Peppa Pig. Lots of Noggin’s animated collection are additionally accessible on the Paramount+ streaming platform.
In response to the WSJ report, Paramount is trying to develop Noggin right into a extra interactive studying platform and desires an funding accomplice to take action. The corporate isn’t trying to offload Noggin completely however would like to retain a stake within the platform because it believes there is a chance for future income with the service if it stays on as a minority accomplice.